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~isPartOf:"European journal of marketing"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Markenartikel
Social web
Brand management
47
Markenführung
47
Brand image
35
Markenimage
35
Consumer behaviour
32
Konsumentenverhalten
32
Brand
28
Beziehungsmarketing
12
Relationship marketing
12
Social Web
9
Branding
8
Internet marketing
7
Online-Marketing
7
Advertising effects
5
Emotion
5
Werbewirkung
5
Brands
4
Luxury goods
4
Luxusgüter
4
Personality psychology
4
Persönlichkeitspsychologie
4
Advertising
3
Bibliometrics
3
Bibliometrie
3
Customer satisfaction
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Social media
3
Werbung
3
Brand attitudes
2
Brand coolness
2
Brand hate
2
Brand love
2
Brand loyalty
2
Brand personality
2
Brand positioning
2
Consumer research
2
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Article
33
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Aufsatz in Zeitschrift
Working Paper
Article in journal
33
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English
33
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Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Avis, Mark
1
Aziz, Rahila
1
Balabanis, George
1
Barbosa, Isabel
1
Borges, Ana Pinto
1
Bosslet, Ronja
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cakici, N. Meltem
1
Casidy, Riza
1
Cayla, Julien
1
Chang, Sue Ryung
1
Cheung, Man Lai
1
Chowdhury, Rafi M. M. I.
1
Colicev, Anatoli
1
Cova, Bernard
1
Daunt, Kate L.
1
De Bruyn, Arnaud
1
Decker, Carolin
1
Dineva, Denitsa
1
Doering, Heike
1
Dubiel, Anna
1
Eagar, Toni
1
Feetham, Pamela
1
Fetscherin, Marc
1
Fuller, Rachel
1
Fuschillo, Gregorio
1
Ganglmair-Wooliscroft, Alexandra
1
Gomes Rinaldi, Adriana
1
Gruber, Thorsten
1
He, Jiaxun
1
Henderson, Isaac Levi
1
Hesse, Andreas
1
Hou, Fujun
1
Hussain, Khalid
1
Häusler, Mariella
1
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Published in...
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European journal of marketing
Journal of business research : JBR
316
The journal of brand management : an international journal
272
The journal of product & brand management
217
Journal of retailing and consumer services
174
European journal of marketing : EJM
61
Psychology & marketing
55
International journal of internet marketing and advertising : IJIMA
54
Asia Pacific journal of marketing and logistics
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of marketing communications
49
Marketing intelligence & planning
46
Journal of promotion management : innovations in planning and applied research
44
Journal of strategic marketing
44
Journal of marketing management : MM
43
Journal of marketing
40
Business horizons
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of advertising : the review of marketing communications
35
International journal of hospitality management
34
Journal of promotion management : JPM
34
Cogent business & management
33
Journal of fashion marketing and management
33
Journal of the Academy of Marketing Science
33
Marketing letters : a journal of research in marketing
33
International journal of consumer studies
31
Journal of international consumer marketing
30
The journal of consumer marketing
29
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Qualitative market research : an international journal
27
The IUP journal of brand management : IJBRM
27
International journal of market research : JMRS ; the journal of the Market Research Society
24
International marketing review
23
International journal of contemporary hospitality management
22
International journal of market research
22
Journal of international marketing
22
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ECONIS (ZBW)
33
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
3
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
4
Do digital platforms promote or hinder corporate brand prestige?
Tse, Sin Yan
;
Wang, Danny T.
;
Cheung, Man Lai
;
Leung, …
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 987-1013
Persistent link: https://www.econbiz.de/10014252230
Saved in:
5
Engagement and estrangement : a "tale of two cities" for Bristol’s green
branding
Reynolds, Laura
;
Doering, Heike
;
Koenig-Lewis, Nicole
; …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2432-2458
Persistent link: https://www.econbiz.de/10014448494
Saved in:
6
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
7
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
8
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
9
Burning the candle at both ends : how to balance potential profitability and brand protection when licensing brands
Meschnig, Annika
;
Decker, Carolin
;
Dubiel, Anna
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2407-2431
Persistent link: https://www.econbiz.de/10014448493
Saved in:
10
Developing brand meaning theory : the interplay of tangible attributes and intangible associations in relation to local food brands
Quest, Jill
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2459-2485
Persistent link: https://www.econbiz.de/10014448515
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