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~isPartOf:"European journal of marketing"
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Consumer behaviour
131
Konsumentenverhalten
130
Brand management
47
Markenführung
47
Relationship marketing
40
Beziehungsmarketing
39
Brand image
38
Markenimage
38
Social Web
34
Social web
34
Brand
28
Emotion
27
Internet marketing
27
Markenartikel
27
Online-Marketing
27
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21
Werbewirkung
21
Customer satisfaction
20
Kundenzufriedenheit
20
Social media
18
Service quality
17
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16
Dienstleistungsqualität
16
Werbung
16
Eating habit
15
Ernährungsverhalten
15
Innovation
15
Customer integration
13
Kundenintegration
13
Personality psychology
13
Persönlichkeitspsychologie
13
Viral marketing
13
Virales Marketing
13
Consumer behavior
12
Marketing management
12
Marketingmanagement
12
Body weight
11
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300
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Septianto, Felix
6
Lee, Nick
5
Lowe, Ben
4
Manika, Danae
4
Otterbring, Tobias
4
Alavi, Sascha
3
Arnold, Todd
3
Cadogan, John W.
3
Christofi, Michael
3
Cui, Annie Peng
3
Grazzini, Laura
3
Kim, Jungkeun
3
Kwon, Junbum
3
Plangger, Kirk
3
Popkowski Leszczyc, Peter T. L.
3
Schmitz, Christian
3
Viglia, Giampaolo
3
Warlop, Luk
3
Weaven, Scott K.
3
Abboud, Liliane
2
Agnihotri, Raj
2
Allison, Seamus
2
Antonakis, John
2
Avis, Mark
2
Barnes, Stuart J.
2
Brennan, Stacey M.
2
Bruce, Helen L.
2
Campbell, Colin L.
2
Chen, Yen Chun
2
Chowdhury, Rafi M. M. I.
2
Conduit, Jodie
2
Cui, Yuanyuan
2
Currim, Imran S.
2
Das, Gopal
2
Dhir, Amandeep
2
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2
Dolan, Rebecca
2
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European journal of marketing
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,837
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,190
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
300
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11
Interactive effects of organizational resources on sustainable product design practices : a resource orchestration perspective
John-Mariadoss, Babu
;
Pomirleanu, Nadia
;
Chennamaneni, …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 66-91
Persistent link: https://www.econbiz.de/10014466294
Saved in:
12
More than just a chat : a taxonomy of consumers' relationships with conversational AI agents and their well-being implications
Alabed, Amani
;
Javornik, Ana
;
Gregory-Smith, Diana
; …
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 373-409
Persistent link: https://www.econbiz.de/10014482675
Saved in:
13
Real men don't share (online) : perceived neediness and the frequent-posting femininity stereotype
Edelblum, Andrew B.
;
Warren, Nathan B.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 572-589
Persistent link: https://www.econbiz.de/10014482698
Saved in:
14
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
15
Selling hope versus hate : the impact of partisan social media messaging on social distancing during the COVID-19 pandemic
Govind, Rahul
;
Garg, Nitika
;
Carter, Lemuria
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 632-658
Persistent link: https://www.econbiz.de/10014482726
Saved in:
16
Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Liu, Qing
;
Fang, Xiang
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
Saved in:
17
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
18
Social media and nonprofit fundraising : the influence of Facebook likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
19
Social media "stars" vs "the ordinary" me : influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness
Shehzala
;
Jaiswal, Anand Kumar
;
Vemireddy, Vidya
; …
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 590-631
Persistent link: https://www.econbiz.de/10014482724
Saved in:
20
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
Saved in:
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