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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of consumer studies"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Arli, Denni"
~person:"Astous, Alain d'"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Kundenzufriedenheit"
~subject:"Sponsorship"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
Indien
Kundenzufriedenheit
Sponsorship
Systematic literature review
Konsumentenverhalten
15
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Brand management
3
Customer satisfaction
3
Ethics
3
Ethik
3
Markenführung
3
Relationship marketing
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Social Web
3
Social web
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Sponsoring
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Arli, Denni
Astous, Alain d'
Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Van der Merwe, Daleen
10
Debroy, Bibek
9
Erasmus, Alet C.
9
Bhattacharyya, Bisweswar
7
Katti, Vijaya
7
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Phau, Ian
6
Wahlen, Stefan
6
Wang, Cheng Lu
6
Arora, D. S.
5
Bosman, Magdalena
5
Carrillat, François A.
5
Dagger, Tracey S.
5
Donoghue, Suné
5
Dwivedi, Yogesh Kumar
5
Hustvedt, Gwendolyn
5
Kaushik, Geetanjali
5
Kempen, Elizabeth
5
Lee, Richard
5
Lowe, Ben
5
Lysonski, Steven
5
Mago, Lakshman Dass
5
Moutinho, Luiz
5
Olsen, Svein O.
5
Rana, Nripendra P.
5
Sharan, Vyuptakesh
5
Simintiras, Antonis C.
5
Workman, Jane E.
5
Zepeda, Lydia
5
Autio, Minna
4
Berg, Lisbet
4
Borges, Adilson
4
Brennan, Carol
4
Buil, Isabel
4
Chan, Kara
4
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European journal of marketing : EJM
European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of consumer studies
The journal of consumer marketing
Journal of business research : JBR
27
Journal of retailing and consumer services
19
Marketing intelligence & planning
6
Psychology & marketing
6
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
European management journal
4
Journal of business ethics : JOBE
4
Journal of promotion management : JPM
4
Technological forecasting & social change : an international journal
4
The journal of services marketing
4
Young consumers : insight and ideas for responsible marketers
4
Business strategy and the environment
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of service research : JSR
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International marketing review
2
Journal of consumer behaviour : an international research review
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The service industries journal
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Australian journal of management
1
British journal of management
1
Electronic commerce research
1
European management review : EMR
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
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ECONIS (ZBW)
20
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20
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date (oldest first)
1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
3
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
4
It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.
;
Pelletier, Mark J.
;
Collier, Joel E.
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
Saved in:
5
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
6
Self-gift giving and satisfaction with life : a behavioural tendency perspective
Astous, Alain d'
;
Mouakhar-Klouz, Dania
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 268-278
Persistent link: https://www.econbiz.de/10012808022
Saved in:
7
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
8
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
9
Investigating consumer ethics : a segmentation study
Arli, Denni
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 636-645
Persistent link: https://www.econbiz.de/10011808333
Saved in:
10
Consumer satisfaction in retail stores : theory and implications
Paul, Justin
;
Sankaranarayanan, Koloth G.
;
Mekoth, …
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011640290
Saved in:
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