//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Consumer behaviour
1,256
Konsumentenverhalten
1,254
Brand management
158
Markenführung
158
Brand image
152
Beziehungsmarketing
112
Relationship marketing
112
Brand
92
Markenartikel
91
Emotion
85
Food
76
Lebensmittel
74
Social Web
73
Social web
73
Customer satisfaction
70
Kundenzufriedenheit
70
Advertising effects
69
Werbewirkung
69
Environmental consciousness
67
Umweltbewusstsein
67
Online retailing
64
Online-Handel
64
Internet marketing
61
Online-Marketing
60
Großbritannien
55
United Kingdom
55
Advertising
53
Einzelhandel
53
Retail trade
53
Werbung
52
USA
51
United States
51
Bibliometrics
50
Bibliometrie
50
Personality psychology
50
Persönlichkeitspsychologie
50
Bekleidung
49
Clothing
49
Nachhaltige Entwicklung
49
more ...
less ...
Online availability
All
Undetermined
93
Free
11
Type of publication
All
Article
152
Type of publication (narrower categories)
All
Article in journal
152
Aufsatz in Zeitschrift
152
Language
All
English
152
Author
All
Grohmann, Bianca
3
Abosag, Ibrahim
2
Balabanis, George
2
Borges, Ana Pinto
2
Brandão, Amélia Maria Pinto da Cunha
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Fetscherin, Marc
2
Guèvremont, Amélie
2
Ilicic, Jasmina
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Orth, Ulrich R.
2
Paul, Justin
2
Paulssen, Marcel
2
Phau, Ian
2
Rodrigues, Paula Cristina Lopes
2
Roper, Stuart
2
Rose, Gregory
2
Sok, Phyra
2
Sousa, Ana
2
Stocchi, Lara
2
Tseng, Timmy H.
2
Wang, Cheng Lu
2
Wright, Malcolm
2
Zhou, Liying
2
Zielke, Stephan
2
Abraham, Mathew
1
Alagarsamy, Subburaj
1
Albert, Bente Henrike
1
Alpert, Frank
1
Andrews, Lynda
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arli, Denni
1
Arnas, Yaşare Aktaş
1
Arnold, Todd
1
Aro, Kaisa
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
European journal of marketing
International journal of consumer studies
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
more ...
less ...
Source
All
ECONIS (ZBW)
152
Showing
11
-
20
of
152
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
12
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
13
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
14
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
15
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
16
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
17
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
18
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
19
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
20
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->