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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Markenimage"
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Search: subject_exact:"B2B-Marketing"
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Markenimage
B-to-B-Marketing
267
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
154
Relationship marketing
91
Beziehungsmarketing
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Bettis-Outland, Harriette
1
Brandão, Amélia
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Cassia, Fabio
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Chatterjee, Swagato
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Christodoulides, George
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Coleman, Darren Andrew
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Cyr, Dianne J.
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European journal of marketing : EJM
Harvard-Business-Manager : das Wissen der Besten
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
8
The journal of brand management : an international journal
3
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business-to-business marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Economic research
1
European journal of marketing
1
IIM Bangalore Research Paper
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing intelligence & planning
1
Pforzheimer Forschungsberichte
1
Qualitative market research : an international journal
1
REGE revista de gestão
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
4
Impact of company and country antecedents on B2B buyer perceived supplier performance
Uddin, Jashim
;
Elliott, Gregory
;
Parvin, Shehely
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1835-1851
Persistent link: https://www.econbiz.de/10013401984
Saved in:
5
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
6
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
7
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
8
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
9
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
10
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
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