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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Burchell, Kevin"
~person:"Casais, Beatriz"
~person:"Dibb, Sally"
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Search: subject:"Social Marketing"
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Social Marketing
6
Social marketing
6
Consumer behaviour
3
Konsumentenverhalten
3
Behaviour change
2
Green marketing
2
Großbritannien
2
Social change
2
Social norm
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Soziale Norm
2
Sozialer Wandel
2
United Kingdom
2
AIDS
1
Celebrity endorsement
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1
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Digital marketing
1
Electricity consumption
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1
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1
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1
Environmental consciousness
1
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6
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Burchell, Kevin
Casais, Beatriz
Dibb, Sally
Kubacki, Krzysztof
3
Rettie, Ruth
3
Rundle-Thiele, Sharyn
3
Holme, Ingrid
2
Piacentini, Maria
2
Previte, Josephine
2
Russell-Bennett, Rebekah
2
Shen, Fuyuan
2
Agarwal, Ritu
1
Allan, Mamoon
1
Andrews, J. Craig
1
Banister, Emma
1
Barnham, Chris
1
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1
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1
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1
Biswas, Saswata Narayan
1
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1
Brannon, Laura A.
1
Burn, Lara
1
Carrigan, Marylyn
1
Chambers, Simon
1
Chatzidakis, Andreas
1
Cherrier, Hélène
1
Comello, Maria Leonora G.
1
Crowley, Kenyon
1
Davis, Kevin C.
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Deshpande, Sameer
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Dietrich, Timo
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Dolen, Willemijn M. van
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Dooley, Jennifer Allyson
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Eadie, Douglas
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European journal of marketing : EJM
Health marketing quarterly
Journal of consumer behaviour : an international research review
Journal of marketing management : MM
2
Apas Papers
1
Enhancing knowledge development in marketing ; Vol. 21
1
FEP Working Papers
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
1
Segmentation in social marketing : process, methods and application
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ECONIS (ZBW)
6
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1
Social normalisation : using marketing to make green normal
Rettie, Ruth
;
Burchell, Kevin
;
Barnham, Chris
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
Saved in:
2
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
3
Social
marketing
transformed : Kotler, Polonsky and Hastings reflect on
social
marketing
in a period of social change ; guest editorial
Dibb, Sally
;
Carrigan, Marylyn
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1376-1398
Persistent link: https://www.econbiz.de/10010189555
Saved in:
4
Social
marketing
: social change
Dibb, Sally
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010189559
Saved in:
5
Marketing social norms :
social
marketing
and the social norm approach
Burchell, Kevin
;
Rettie, Ruth
;
Patel, Kavita
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009720173
Saved in:
6
Inhibitions and implications associated with celebrity participation in health-related
social
marketing
: an exploratory research focused on HIV prevention in Portugal
Casais, Beatriz
;
Proença, João F.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 206-222
Persistent link: https://www.econbiz.de/10009657683
Saved in:
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