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~isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
IZA Discussion Papers
Naga
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34
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33
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10
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10
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
5
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
6
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
7
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
8
"Obviously in the cool group they wear designer things" : a social practice theory perspective on children's consumption
Nairn, Agnès
;
Spotswood, Fiona
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1460-1483
Persistent link: https://www.econbiz.de/10011409417
Saved in:
9
Marketing artistic careers : Pablo Picasso as brand manager
Muñiz, Albert M.
;
Norris, Toby
;
Fine, Gary Alan
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010344382
Saved in:
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