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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
E-commerce
Consumer behaviour
772
Konsumentenverhalten
771
Relationship marketing
171
Einzelhandel
158
Retail trade
158
Brand management
138
Markenführung
138
Brand image
112
Markenimage
112
Brand
80
Markenartikel
78
Customer satisfaction
65
Kundenzufriedenheit
65
Online retailing
60
Online-Handel
60
Lieferantenmanagement
59
Supplier relationship management
59
Marketing management
56
Marketingmanagement
56
Dienstleistungsqualität
55
Service quality
55
B-to-B-Marketing
54
Business-to-business marketing
54
Preismanagement
51
Pricing strategy
51
Emotion
48
Advertising effects
46
Werbewirkung
46
Viral marketing
41
Virales Marketing
41
Internet marketing
40
Online-Marketing
39
Retailing
37
Advertising
35
Electronic Commerce
35
Werbung
34
Sales promotion
33
Verkaufsförderung
33
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196
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198
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Collection of articles of several authors
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English
198
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Grewal, Dhruv
6
Blut, Markus
4
Breugelmans, Els
4
Noble, Stephanie M.
4
Bijmolt, Tammo H. A.
3
Bush, Alan J.
3
Campo, Katia
3
Coussement, Kristof
3
Evanschitzky, Heiner
3
Folse, Judith Anne Garretson
3
Jaakkola, Elina
3
Jindal, Rupinder P.
3
Lamey, Lien
3
Melis, Kristina
3
Moncrief, William C.
3
Nordfält, Jens
3
Roggeveen, Anne L.
3
Ruyter, Ko de
3
Aarikka-Stenroos, Leena
2
Babakus, Emin
2
Beeler, Lisa L.
2
Bruhn, Manfred
2
Caigny, Arno de
2
Calantone, Roger J.
2
Casidy, Riza
2
Dagger, Tracey S.
2
Esmark, Carol L.
2
Grönroos, Christian
2
Gustafsson, Anders
2
Harris, Lloyd C.
2
He, Hongwei
2
Hult, G. Tomas M.
2
Inman, J. Jeffrey
2
Kleinaltenkamp, Michael
2
Krafft, Manfred
2
Nyadzayo, Munyaradzi W.
2
Paswan, Audhesh
2
Paulssen, Marcel
2
Plangger, Kirk
2
Prohl-Schwenke, Katharina
2
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing
Journal of retailing and consumer services
577
Journal of business research : JBR
384
International journal of hospitality management
184
The journal of services marketing
121
The journal of product & brand management
101
Psychology & marketing
89
Cogent business & management
88
Journal of the Academy of Marketing Science
84
Journal of hospitality marketing & management
82
Asia Pacific journal of marketing and logistics
81
The journal of brand management : an international journal
78
Journal of travel and tourism marketing
77
International journal of contemporary hospitality management
75
International journal of electronic marketing and retailing : IJEMR
75
Journal of internet commerce
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
The service industries journal
70
International journal of retail & distribution management
64
The international review of retail, distribution and consumer research
64
Electronic commerce research
62
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
International journal of internet marketing and advertising : IJIMA
61
Journal of strategic marketing
61
Journal of marketing
59
Marketing intelligence & planning
57
International journal of retail and distribution management
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Journal of service management
56
Tourism management : research, policies, practice
53
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of service research : JSR
51
Services marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
International journal of consumer studies
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
SpringerLink / Bücher
47
Information systems research : ISR
46
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ECONIS (ZBW)
198
Showing
1
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10
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198
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
3
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
4
Testing the performance of online recommendation agents : a meta-analysis
Blut, Markus
;
Ghiassaleh, Arezou
;
Wang, Cheng
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10014461662
Saved in:
5
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
8
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
9
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
10
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
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