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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Markenführung
Consumer behaviour
772
Konsumentenverhalten
771
Relationship marketing
171
Einzelhandel
158
Retail trade
158
Brand management
138
Brand image
112
Markenimage
112
Brand
80
Markenartikel
78
Customer satisfaction
65
Kundenzufriedenheit
65
Online retailing
60
Online-Handel
60
Lieferantenmanagement
59
Supplier relationship management
59
Marketing management
56
Marketingmanagement
56
Dienstleistungsqualität
55
Service quality
55
B-to-B-Marketing
54
Business-to-business marketing
54
Preismanagement
51
Pricing strategy
51
Emotion
48
Advertising effects
46
Werbewirkung
46
Viral marketing
41
Virales Marketing
41
Internet marketing
40
Online-Marketing
39
Retailing
37
Advertising
35
E-commerce
35
Electronic Commerce
35
Werbung
34
Sales promotion
33
Verkaufsförderung
33
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Undetermined
163
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Article
269
Book / Working Paper
2
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Article in journal
271
Aufsatz in Zeitschrift
271
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2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
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1
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English
271
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Grewal, Dhruv
6
Noble, Stephanie M.
4
Ruyter, Ko de
4
Bijmolt, Tammo H. A.
3
Blut, Markus
3
Bush, Alan J.
3
Casidy, Riza
3
Coussement, Kristof
3
Evanschitzky, Heiner
3
Folse, Judith Anne Garretson
3
Grohmann, Bianca
3
Jaakkola, Elina
3
Ma, Yu
3
Mohan, Mayoor
3
Moncrief, William C.
3
Nordfält, Jens
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Roggeveen, Anne L.
3
Roper, Stuart
3
Wang, Jeff Jianfeng
3
Wetzels, Martin
3
Aarikka-Stenroos, Leena
2
Abosag, Ibrahim
2
Babakus, Emin
2
Backhaus, Christof
2
Beeler, Lisa L.
2
Bruhn, Manfred
2
Buil, Isabel
2
Caigny, Arno de
2
Calantone, Roger J.
2
Dagger, Tracey S.
2
Davari, Arezoo
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Esmark, Carol L.
2
Fuchs, Christoph
2
Grönroos, Christian
2
Gustafsson, Anders
2
Guèvremont, Amélie
2
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing
Journal of business research : JBR
618
Journal of retailing and consumer services
614
The journal of product & brand management
295
The journal of brand management : an international journal
275
International journal of hospitality management
199
Psychology & marketing
139
Asia Pacific journal of marketing and logistics
128
The journal of services marketing
124
Journal of the Academy of Marketing Science
115
Marketing intelligence & planning
93
Cogent business & management
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of strategic marketing
91
SpringerLink / Bücher
87
Journal of marketing communications
85
Journal of marketing
84
International journal of contemporary hospitality management
83
Journal of hospitality marketing & management
83
Journal of travel and tourism marketing
82
The service industries journal
77
International journal of retail & distribution management
74
International journal of internet marketing and advertising : IJIMA
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing letters : a journal of research in marketing
71
Journal of marketing management : MM
70
International journal of consumer studies
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of international consumer marketing
68
Journal of promotion management : innovations in planning and applied research
67
The international review of retail, distribution and consumer research
67
The journal of consumer marketing
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of global marketing
58
Journal of service management
58
Services marketing quarterly
57
Tourism management : research, policies, practice
57
International journal of advertising : the review of marketing communications
56
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ECONIS (ZBW)
271
Showing
1
-
10
of
271
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date (oldest first)
1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
3
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
4
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
5
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
6
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
7
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
8
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
9
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
10
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
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