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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Service business"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
~subject:"Kundenwert"
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Search: subject_exact:"Customer value"
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Customer integration
Konsumentenverhalten
Kundenwert
Customer value
108
Beziehungsmarketing
62
Relationship marketing
62
Betriebliche Wertschöpfung
54
Value creation
54
B-to-B-Marketing
39
Business-to-business marketing
39
Lieferantenmanagement
39
Supplier relationship management
39
Kundenintegration
23
Consumer behaviour
21
Marketing management
19
Marketingmanagement
19
Value co-creation
19
Selling
11
Service-Dominant Logic
11
Service-dominant logic
11
Verkauf
11
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Service quality
8
Value-based selling
8
Brand management
7
Business network
7
Innovation
7
Markenführung
7
Marketing theory
7
Marketingtheorie
7
Unternehmensnetzwerk
7
Value
7
Customer value proposition
6
Innovation management
6
Innovationsmanagement
6
Value in use
6
Brand image
5
Bundling strategy
5
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Undetermined
65
Free
1
Type of publication
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Article
108
Type of publication (narrower categories)
All
Article in journal
108
Aufsatz in Zeitschrift
108
Case study
4
Fallstudie
4
Language
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English
108
Author
All
Eggert, Andreas
8
Keränen, Joona
7
Kleinaltenkamp, Michael
7
Frow, Pennie
5
Payne, Adrian
5
Aarikka-Stenroos, Leena
4
Steinhoff, Lena
4
Terho, Harri
4
Ulaga, Wolfgang
4
Haas, Alexander
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Rajala, Risto
3
Andrews, Lynda
2
Bischoff, Pirmin
2
Cadeaux, Jack
2
Cova, Bernard
2
Elgeti, Laura
2
Jalkala, Anne
2
Le Nguyen Hau
2
MacDonald, Emma K.
2
Prohl-Schwenke, Katharina
2
Salonen, Anna
2
Snehota, Ivan
2
Töytäri, Pekka
2
Wilson, Hugh
2
Zabkar, Vesna
2
Ahmadi, Hormoz
1
Akter, Shahriar
1
Alejandro, Thomas Brashear
1
Allwood, Jens
1
Anker, Thomas Boysen
1
Apostolidis, Chrysostomos
1
Arlanagic-Kalajdzic, Maja
1
Arnett, Dennis B.
1
Arslanagic-Kalajdzic, Maja
1
Babu, Mujahid Mohiuddin
1
Balboni, Bernardo
1
Barczak, Gloria
1
Baumann, Jasmin
1
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Published in...
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Service business
Journal of business research : JBR
88
Journal of retailing and consumer services
48
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European management journal
9
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ECONIS (ZBW)
108
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108
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1
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
2
Customer-perceived value in the circular economy : a multidimensional framework
Sairanen, Mikko
;
Aarikka-Stenroos, Leena
;
Kaipainen, Jenni
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 321-343
Persistent link: https://www.econbiz.de/10014531343
Saved in:
3
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
4
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
5
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
6
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
7
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
8
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
9
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
10
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
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