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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of consumer studies"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Social web
Consumer behaviour
1,108
Konsumentenverhalten
1,107
Brand management
123
Markenführung
123
Markenimage
120
Beziehungsmarketing
82
Relationship marketing
82
Brand
70
Markenartikel
70
Food
68
Lebensmittel
66
Environmental consciousness
65
Umweltbewusstsein
65
Emotion
62
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56
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55
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Customer satisfaction
54
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54
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54
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49
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Werbewirkung
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Bibliometrics
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Bibliometrie
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Nachhaltige Entwicklung
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Sustainable development
45
Internet marketing
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Sustainability
43
Online-Marketing
42
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Glossar enthalten
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Buil, Isabel
3
De Chernatony, Leslie
3
Erasmus, Alet C.
3
Grohmann, Bianca
3
Rokka, Joonas
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Baxter, Stacey
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Farah, Maya F.
2
Guèvremont, Amélie
2
Kulczynski, Alicia
2
Lee, Wai Jin
2
McColl-Kennedy, Janet R.
2
Melewar, T. C.
2
O'Cass, Aron
2
Paul, Justin
2
Phau, Ian
2
Presi, Caterina
2
Roper, Stuart
2
Sok, Phyra
2
Tseng, Timmy H.
2
Wallace, Elaine
2
Wang, Cheng Lu
2
White, Lesley
2
Zhou, Liying
2
Zielke, Stephan
2
Abraham, Mathew
1
Agrawal, Richa
1
Akin, Tugce
1
Alagarsamy, Subburaj
1
Ali, Ayaz
1
Ali, Fayaz
1
Allen, Douglas E.
1
Alpert, Frank
1
Amezcua, Bernardo
1
Amorim, Inês Pessoa de
1
Andreassen, Tor Wallin
1
Andrews, Lynda
1
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European journal of marketing : EJM
International journal of consumer studies
Journal of business research : JBR
635
Journal of retailing and consumer services
570
International journal of hospitality management
268
The journal of product & brand management
265
The journal of brand management : an international journal
233
Psychology & marketing
159
Asia Pacific journal of marketing and logistics
134
The journal of services marketing
128
Journal of travel and tourism marketing
127
Journal of marketing communications
116
International journal of contemporary hospitality management
114
Cogent business & management
113
Journal of hospitality marketing & management
113
International journal of internet marketing and advertising : IJIMA
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of international consumer marketing
95
Journal of strategic marketing
92
The service industries journal
87
Journal of the Academy of Marketing Science
84
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Journal of marketing
83
Journal of promotion management : innovations in planning and applied research
80
Tourism management : research, policies, practice
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of global marketing
77
Services marketing quarterly
77
The journal of consumer marketing
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of advertising : the review of marketing communications
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
International journal of electronic marketing and retailing : IJEMR
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of internet commerce
68
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
Journal of Islamic marketing
65
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ECONIS (ZBW)
199
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199
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
3
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
4
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Saved in:
5
Understanding pre-teen consumers social media engagement
Lichy, Jessica
;
McLeay, Fraser
;
Burdfield, Claire
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 202-215
Persistent link: https://www.econbiz.de/10014248810
Saved in:
6
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
7
Cross-national consumer research using structural topic modelling : consumers' approach-avoidance behaviours
Jung, Minji
;
Lee, Yu Lim
;
Chung, Jae-Eun
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1692-1713
Persistent link: https://www.econbiz.de/10014335590
Saved in:
8
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
9
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
10
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
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