//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of economic perspectives : IJEP"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Firm performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Marketing management
226
Marketingmanagement
226
Consumer behaviour
69
Konsumentenverhalten
69
Beziehungsmarketing
43
Relationship marketing
43
Brand management
41
Markenführung
41
Marketing
27
Unternehmenserfolg
24
Brand
21
Brand image
21
Einzelhandel
21
Markenartikel
21
Markenimage
21
Retail trade
21
Distribution channel
17
Vertriebsweg
17
Strategic management
15
Strategisches Management
15
KMU
13
SME
13
Advertising
12
Corporate reputation
12
Firmenimage
12
USA
12
United States
12
Werbung
12
International marketing
11
Internationales Marketing
11
Internet marketing
11
Online-Marketing
11
Corporate culture
10
Großbritannien
10
Innovation
10
Lieferantenmanagement
10
Marketing strategy
10
Supplier relationship management
10
United Kingdom
10
more ...
less ...
Online availability
All
Undetermined
16
Free
2
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Agag, Gomaa
2
Abdelmoety, Ziad Hassan
1
Abiodun, Samson Tope
1
Agic, Emir
1
Ahadmotlaghi, Ehsan
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Alnawas, Ibrahim
1
Astini, Rina
1
Basirat, Mehdi
1
Cadogan, John W.
1
Cinjarevic, Merima
1
Coelho, Arnaldo
1
Daruoei, Khadije
1
Durrani, Baseer Ali
1
El-Halaby, Sherif
1
Foumani, Alireza F.
1
Frösén, Johanna
1
Ghantous, Nabil
1
González-Benito, Javier
1
González-Benito, Óscar
1
Grimmer, Louise
1
Grimmer, Martin
1
Hassanein, Ahmed
1
Hosseini, Babak
1
Hosseini, Mirza Hassan
1
Huang, Yen-tsung
1
Ishak, Awanis Ku
1
Ko, Wai Wai
1
Kurtovic, Emir
1
Liu, Gordon
1
Luxton, Sandra
1
Mahmood, Rosli
1
Marques, Alzira
1
Mavondo, Felix
1
Mishra, Prashant
1
Moliner, Miguel A.
1
Morimura, Fumikazu
1
Mortimer, Gary
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of economic perspectives : IJEP
Journal of retailing and consumer services
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of strategic marketing
31
The journal of business & industrial marketing
19
Cogent business & management
16
International marketing review
15
International business review : the official journal of the European International Business Academy
12
Journal of the Academy of Marketing Science
12
International entrepreneurship and management journal
11
Marketing intelligence & planning
9
International journal of hospitality management
8
Journal of international marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Journal of marketing management : MM
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing
5
Management decision : MD
5
Management research review
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
International journal of business competition and growth : IJBCG
4
International journal of entrepreneurship and small business
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business-to-business marketing
4
Journal of information & knowledge management : JIKM
4
Journal of marketing communications
4
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu
;
Sakagawa, Yuji
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253605
Saved in:
3
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
4
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
5
The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Ghantous, Nabil
;
Alnawas, Ibrahim
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012268814
Saved in:
6
Fostering export performance in SMEs : the roles of export market orientation and learning orientation in turbulent environment
Abiodun, Samson Tope
;
Mahmood, Rosli
- In:
International journal of economic perspectives : IJEP
9
(
2015
)
2
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011579276
Saved in:
7
The more things change the more they stay the same : a replicated study of small retail firm resources
Grimmer, Louise
;
Grimmer, Martin
;
Mortimer, Gary
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 54-63
Persistent link: https://www.econbiz.de/10011904318
Saved in:
8
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
9
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
10
Investigating the relationship between internal market - orientation and organizational performance by considering external market capability and organizational learning : evidence...
Ahadmotlaghi, Ehsan
;
Rezaei, Saeid
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
1
,
pp. 859-865
Persistent link: https://www.econbiz.de/10011764068
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->