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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Service quality
Social web
Consumer behaviour
548
Konsumentenverhalten
547
Internet marketing
134
Online-Marketing
133
Brand management
129
Markenimage
113
Social Web
108
Beziehungsmarketing
94
Relationship marketing
94
Advertising effects
84
Werbewirkung
84
Viral marketing
63
Virales Marketing
63
Advertising
62
Online retailing
62
Online-Handel
62
Werbung
61
Brand
60
Markenartikel
60
Customer satisfaction
43
Kundenzufriedenheit
43
Emotion
40
Marketing management
36
Marketingmanagement
36
social media
34
E-commerce
31
Electronic Commerce
31
Einzelhandel
30
Retail trade
30
Confidence
26
Dienstleistungsqualität
26
Vertrauen
26
Website
23
Personality psychology
22
Persönlichkeitspsychologie
22
Brand loyalty
21
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239
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Article in journal
Article
Conference proceedings
Glossar enthalten
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240
Collection of articles of several authors
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Rita, Paulo
4
Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
Melewar, T. C.
3
Roper, Stuart
3
Woisetschläger, David
3
Abosag, Ibrahim
2
Babakus, Emin
2
Balaji, M. S.
2
Bang, Nguyen
2
Bao, Tong
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Duh, Helen Inseng
2
Guerreiro, João Pedro Silva Martins
2
Guèvremont, Amélie
2
Kwon, Eun Sook
2
Lee, Wai Jin
2
Logan, Kelty
2
Moro, Sérgio
2
O'Cass, Aron
2
Presi, Caterina
2
Ramos, Ricardo F.
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Wallace, Elaine
2
Wu, Linwan
2
Zielke, Stephan
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Agrawal, Richa
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Al-Mamun, Abdullah
1
Allen, Douglas E.
1
Alpert, Frank
1
Alvarez-Altamirano, Katerina
1
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
726
Journal of retailing and consumer services
643
The journal of product & brand management
310
The journal of brand management : an international journal
299
International journal of hospitality management
287
Psychology & marketing
183
Asia Pacific journal of marketing and logistics
154
The journal of services marketing
132
Journal of marketing communications
131
Journal of travel and tourism marketing
131
International journal of contemporary hospitality management
122
Cogent business & management
119
Journal of hospitality marketing & management
116
Marketing intelligence & planning
112
Journal of international consumer marketing
102
Journal of strategic marketing
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
International journal of advertising : the review of marketing communications
98
International journal of consumer studies
98
Journal of the Academy of Marketing Science
97
Journal of marketing
93
Journal of promotion management : innovations in planning and applied research
93
The service industries journal
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of marketing management : MM
87
Technological forecasting & social change : an international journal
85
The journal of consumer marketing
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Journal of fashion marketing and management
82
Journal of global marketing
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Tourism management : research, policies, practice
81
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Marketing letters : a journal of research in marketing
77
Services marketing quarterly
77
International journal of electronic marketing and retailing : IJEMR
76
International marketing review
73
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ECONIS (ZBW)
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1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
6
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
7
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
10
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
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