//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Competition"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Competition
Consumer behaviour
Lieferkette
SME
Konsumentenverhalten
636
Brand management
222
Markenführung
222
Marketing management
196
Marketingmanagement
196
Brand image
174
Markenimage
174
Beziehungsmarketing
167
Relationship marketing
167
Theory
151
Theorie
146
Brand
135
Markenartikel
133
Marketing
121
Advertising effects
120
Werbewirkung
120
Advertising
117
USA
116
United States
116
Werbung
111
Customer satisfaction
89
Großbritannien
89
United Kingdom
89
Internet marketing
88
Kundenzufriedenheit
88
Online-Marketing
87
Innovation
85
Einzelhandel
78
Retail trade
78
Social Web
70
Social web
70
Viral marketing
68
Virales Marketing
68
Market research
62
Marktforschung
62
Emotion
61
Preismanagement
59
Pricing strategy
59
Service quality
55
more ...
less ...
Online availability
All
Undetermined
299
Type of publication
All
Article
680
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
683
Collection of articles of several authors
10
Sammelwerk
10
Case study
4
Fallstudie
4
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Warlop, Luk
10
Gijsbrechts, Els
9
Bijmolt, Tammo H. A.
7
Verhoef, Peter C.
6
Clement, Michel
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Neslin, Scott A.
5
Pauwels, Koen
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Dekimpe, Marnik G.
4
Lehmann, Donald R.
4
Melnyk, Valentyna
4
Mitchell, Vincent-Wayne
4
Natter, Martin
4
Sharma, Piyush
4
Aspara, Jaakko
3
Buil, Isabel
3
Canniford, Robin
3
Chan, Eugene Y.
3
Dahlén, Micael
3
De Chernatony, Leslie
3
Diamantopoulos, Adamantios
3
Drennan, Judy
3
Gedenk, Karen
3
Geuens, Maggie
3
Gilmore, Audrey
3
Grappi, Silvia
3
Grinstein, Amir
3
Grohmann, Bianca
3
Haan, Evert de
3
Heiman, Amir
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Lilien, Gary L.
3
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,463
International journal of production economics
2,082
Journal of retailing and consumer services
2,016
International journal of production research
1,713
European journal of operational research : EJOR
1,269
International journal of hospitality management
801
Transportation research / E : an international journal
768
International journal of consumer studies
763
Psychology & marketing
660
Management science : journal of the Institute for Operations Research and the Management Sciences
657
Small business economics : an entrepreneurship journal
606
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Technological forecasting & social change : an international journal
524
Cogent business & management
503
International journal of logistics systems and management
498
Industrial marketing management : the international journal for industrial and high-tech firms
442
Asia Pacific journal of marketing and logistics
441
Omega : the international journal of management science
423
The journal of product & brand management
397
International journal of logistics : research and applications
394
Journal of business ethics : JOBE
386
Journal of economic behavior & organization : JEBO
376
The journal of brand management : an international journal
370
Applied economics
364
Tourism management : research, policies, practice
355
Journal of marketing research : JMR
354
Economics letters
350
Supply chain management : an international journal
346
International journal of industrial organization
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of retail & distribution management
338
International journal of entrepreneurship and small business
335
European research studies
330
Production and operations management : an international journal of the Production and Operations Management Society
330
The international journal of logistics management
329
Journal of fashion marketing and management
327
Journal of retailing
325
Journal of marketing management : MM
324
Journal of travel and tourism marketing
323
more ...
less ...
Source
All
ECONIS (ZBW)
683
Showing
1
-
10
of
683
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
5
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
6
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
7
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
8
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
9
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
10
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->