//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Einzelhandel
Marketingmanagement
Brand management
1,296
Markenführung
1,296
Consumer behaviour
924
Konsumentenverhalten
924
Brand image
744
Markenimage
744
Brand
550
Markenartikel
540
Relationship marketing
360
Beziehungsmarketing
359
Social Web
226
Social web
226
Internet marketing
180
Online-Marketing
180
B-to-B-Marketing
150
Business-to-business marketing
150
Marketing management
127
Luxury goods
121
Luxusgüter
121
Retail trade
117
Lieferantenmanagement
107
Supplier relationship management
107
Advertising effects
100
Werbewirkung
100
Customer satisfaction
85
Kundenzufriedenheit
85
Brand loyalty
84
Social media
69
Customer integration
65
Kundenintegration
65
Personality psychology
64
Persönlichkeitspsychologie
64
Branding
62
Markentreue
62
Emotion
59
Confidence
58
Vertrauen
58
more ...
less ...
Online availability
All
Undetermined
208
Free
6
Type of publication
All
Article
290
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
292
Aufsatz in Zeitschrift
292
Conference paper
4
Konferenzbeitrag
4
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
292
Author
All
Ko, Eunju
5
Aiello, Gaetano
4
Martínez-López, Francisco J.
4
Anselmsson, Johan
3
Burt, Steven
3
Christodoulides, George
3
Delgado-Ballester, Elena
3
Guzman, Francisco
3
Lombart, Cindy
3
Louis, Didier
3
Melewar, T. C.
3
Merrilees, Bill
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Abratt, Russell
2
Anaya-Sánchez, Rafael
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bondesson, Niklas
2
Cliquet, Gérard
2
Cowan, Kirsten
2
Diallo, Mbaye Fall
2
Dion, Delphine
2
Duffy, Katherine
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Foroudi, Pantea
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Gázquez-Abad, Juan Carlos
2
Hollebeek, Linda D.
2
Huang, Zongsheng
2
Hutchinson, Karise
2
Khan, Imran
2
Kim, Sang Jin
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
European journal of marketing : EJM
International journal of retail and distribution management
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
98
The journal of brand management : an international journal
72
The journal of product & brand management
53
The journal of business & industrial marketing
52
SpringerLink / Bücher
37
Journal of retailing
33
Journal of strategic marketing
28
International journal of retail & distribution management
25
Journal of business-to-business marketing
25
The international review of retail, distribution and consumer research
22
Journal of marketing communications
19
Journal of the Academy of Marketing Science
19
Asia Pacific journal of marketing and logistics
17
International journal of hospitality management
17
International marketing review
17
Springer eBook Collection
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Gabler Edition Wissenschaft
13
The marketing review
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing
12
Journal of promotion management : JPM
12
Springer Proceedings in Business and Economics
12
Cogent business & management
11
European journal of operational research : EJOR
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Antecedents and outcomes of employee-based brand equity
9
International journal of advertising : the review of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
AMS review : official publication of the Academy of Marketing Science
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
292
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
Grocery retailer's brand performances from brand personalities and marketing offerings
Duh, Helen Inseng
;
Pwaka, Oliver
- In:
International journal of retail and distribution management
51
(
2023
)
13
,
pp. 101-122
Persistent link: https://www.econbiz.de/10014484195
Saved in:
7
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
8
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
9
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
10
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->