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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~source:"econis"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Firm performance"
~subject:"Indien"
~subject:"Marketing management"
~subject:"Virales Marketing"
~type:"article"
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Bibliometrics
Entrepreneurship
Firm performance
Indien
Marketing management
Virales Marketing
Consumer behaviour
503
Konsumentenverhalten
502
Brand management
186
Markenführung
186
Brand image
175
Markenimage
175
Multinationales Unternehmen
170
Transnational corporation
170
Marketingmanagement
168
International marketing
162
Internationales Marketing
154
Großbritannien
122
Relationship marketing
119
Beziehungsmarketing
118
International market entry
117
Internationaler Markteintritt
117
Russia
108
Russland
108
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107
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107
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81
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72
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71
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359
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7
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359
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Balmer, John M. T.
5
Chung, Henry F. L.
4
Grinstein, Amir
4
Katsikeas, Constantine S.
4
O'Cass, Aron
4
Sousa, Carlos M. P.
4
Barnes, Bradley R.
3
Cadogan, John W.
3
Gilmore, Audrey
3
He, Xinming
3
Henneberg, Stephan
3
Kitchen, Philip J.
3
Latukha, Marina
3
Leonidou, Leonidas C.
3
Melewar, T. C.
3
Shoham, Aviv
3
Spyropoulou, Stavroula
3
Styles, Chris
3
Vrontis, Demetris
3
Zapalska, Alina Magdalena
3
Širokova, Galina V.
3
Ali, Murad
2
Buil, Isabel
2
Cavusgil, S. Tamer
2
Chatterjee, Sheshadri
2
Chatzipanagiotou, Kalliopi C.
2
Chaudhuri, Ranjan
2
Christodoulides, George
2
Currim, Imran S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Freeman, Joanne
2
Gnizy, Itzhak
2
Goldman, Arieh
2
Guzman, Francisco
2
Hammervoll, Trond
2
Heilmann, Pia
2
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European journal of marketing : EJM
International marketing review
Journal of East-West business
Journal of business research : JBR
1,801
The Indian economic journal
1,264
The Indian journal of economics
1,172
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,059
Economic & political weekly : a Sameeksha Trust publ.
1,053
Finance India : the quarterly journal of Indian Institute of Finance
952
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
881
The Asian economic review : journal of the Indian Institute of Economics
800
Economic developments in India : quarterly update : analysis, reports, policy documents
735
Small business economics : an entrepreneurship journal
730
Technological forecasting & social change : an international journal
698
Indian journal of agricultural economics
673
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
596
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
590
Journal of business venturing
567
International entrepreneurship and management journal
564
Industrial marketing management : the international journal for industrial and high-tech firms
558
Cogent business & management
507
Economic affairs : quarterly journal of economics
501
Global business review
493
Research policy : policy, management and economic studies of science, technology and innovation
483
International journal of entrepreneurship and small business
455
Small business economics : an international journal
441
Journal of business ethics : JOBE
428
International journal of business and globalisation : IJBG
393
Strategic management journal
393
International journal of Indian culture and business management
389
Margin : quarterly journal of the National Council of Applied Economic Research
389
Entrepreneurship and regional development : an international journal
386
Praj̄nȧn : journal of social and management sciences
380
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
372
International journal of hospitality management
360
Applied economics
351
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
350
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
350
International business review : the official journal of the European International Business Academy
335
International journal of production economics
310
Journal of development economics
305
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
296
Occasional papers / Reserve Bank of India
294
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ECONIS (ZBW)
Showing
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359
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1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
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3
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
4
International dynamic marketing capabilities and international performance during the pandemic : a study of export manufacturers from Poland
Ciszewska-Mlinarič, Mariola
;
Siemieniako, Dariusz
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 162-198
Persistent link: https://www.econbiz.de/10014524780
Saved in:
5
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
6
Managers' process thinking skills, dynamic capabilities and performance in export ventures
Vardarsuyu, Merve
;
Spyropoulou, Stavroula
;
Mengüç, Bülent
- In:
International marketing review
41
(
2024
)
1
,
pp. 302-332
Persistent link: https://www.econbiz.de/10014524788
Saved in:
7
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
8
Advertising intensity and firm performance : the influences of firm age and cultural communication styles
Semenov, Alexey V.
;
Randrianasolo, Arilova A.
- In:
International marketing review
40
(
2023
)
2
,
pp. 265-289
Persistent link: https://www.econbiz.de/10014266947
Saved in:
9
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
10
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
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