//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Einzelhandel
Marketingmanagement
Brand management
1,336
Markenführung
1,336
Consumer behaviour
954
Konsumentenverhalten
954
Brand image
772
Markenimage
772
Brand
555
Markenartikel
544
Relationship marketing
357
Beziehungsmarketing
356
Social Web
227
Social web
227
Internet marketing
181
Online-Marketing
181
B-to-B-Marketing
151
Business-to-business marketing
151
Marketing management
136
Luxury goods
125
Luxusgüter
125
Retail trade
114
Lieferantenmanagement
108
Supplier relationship management
108
Advertising effects
103
Werbewirkung
103
Customer satisfaction
85
Kundenzufriedenheit
85
Brand loyalty
81
Social media
70
International marketing
68
Internationales Marketing
68
Personality psychology
66
Persönlichkeitspsychologie
66
Customer integration
65
Kundenintegration
65
Branding
64
Markentreue
62
Confidence
58
more ...
less ...
Online availability
All
Undetermined
214
Free
5
Type of publication
All
Article
298
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
300
Aufsatz in Zeitschrift
300
Conference paper
4
Konferenzbeitrag
4
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
300
Author
All
Ko, Eunju
5
Aiello, Gaetano
4
Guzman, Francisco
4
Martínez-López, Francisco J.
4
Melewar, T. C.
4
Anselmsson, Johan
3
Burt, Steven
3
Christodoulides, George
3
Delgado-Ballester, Elena
3
Diallo, Mbaye Fall
3
Merrilees, Bill
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Abratt, Russell
2
Anaya-Sánchez, Rafael
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bondesson, Niklas
2
Cliquet, Gérard
2
Cowan, Kirsten
2
Dinnie, Keith
2
Dion, Delphine
2
Duffy, Katherine
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Foroudi, Pantea
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Gázquez-Abad, Juan Carlos
2
Hair, Joseph F.
2
Hollebeek, Linda D.
2
Huang, Zongsheng
2
Hutchinson, Karise
2
Khan, Imran
2
Kim, Sang Jin
2
Kitchen, Philip J.
2
Le Dang Lang
2
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
European journal of marketing : EJM
International marketing review
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
98
The journal of brand management : an international journal
72
The journal of product & brand management
53
The journal of business & industrial marketing
52
SpringerLink / Bücher
37
Journal of retailing
33
Journal of strategic marketing
28
International journal of retail & distribution management
25
Journal of business-to-business marketing
25
The international review of retail, distribution and consumer research
22
Journal of marketing communications
19
Journal of the Academy of Marketing Science
19
Asia Pacific journal of marketing and logistics
17
International journal of hospitality management
17
Springer eBook Collection
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Gabler Edition Wissenschaft
13
The marketing review
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing
12
Journal of promotion management : JPM
12
Springer Proceedings in Business and Economics
12
Cogent business & management
11
European journal of operational research : EJOR
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Antecedents and outcomes of employee-based brand equity
9
International journal of advertising : the review of marketing communications
9
International journal of retail and distribution management
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
AMS review : official publication of the Academy of Marketing Science
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
300
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
7
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
8
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
9
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
10
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->