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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Valette-Florence, Pierre"
~subject:"Bibliometrics"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~type_genre:"Article in journal"
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Bibliometrics
Brand image
Consumer behaviour
Entrepreneurship
Indien
Konsumentenverhalten
52
Brand management
23
Markenführung
23
Markenimage
21
Relationship marketing
20
Beziehungsmarketing
19
Luxury goods
13
Luxusgüter
13
Bibliometrie
12
Brand
10
Customer satisfaction
9
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Markenartikel
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Viral marketing
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Virales Marketing
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Beschwerdemanagement
6
Complaint management
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Digitization
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E-commerce
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Electronic Commerce
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Emotion
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Advertising effects
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Brand equity
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Comparison
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Corporate reputation
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Firmenimage
4
Innovation
4
Luxury
4
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4
Marketingmanagement
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Undetermined
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64
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64
Collection of articles of several authors
1
Sammelwerk
1
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English
64
Author
All
Balaji, M. S.
Beatty, Sharon E.
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Valette-Florence, Pierre
Laroche, Michel
30
Ko, Eunju
24
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Dwivedi, Yogesh Kumar
16
Sharma, Piyush
16
Pereira, Vijay
15
Bartikowski, Boris
14
Foroudi, Pantea
14
Melewar, T. C.
14
Kumar, Satish
12
Rana, Nripendra P.
12
Richard, Marie-Odile
12
Shukla, Paurav
12
Christodoulides, George
11
Gupta, Suraksha
11
Huarng, Kun-Huang
11
Merchant, Altaf
11
Seo, Yuri
11
Septianto, Felix
11
Veloutsou, Cleopatra
11
Adomako, Samuel
10
Chebat, Jean-Charles
10
Dennis, Charles
10
Kraus, Sascha
10
Oghazi, Pejvak
10
Parida, Vinit
10
Roy, Rajat
10
Teng, Lefa
10
Wang, Cheng Lu
10
Balabanis, George
9
Behl, Abhishek
9
Donthu, Naveen
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Malik, Ashish
9
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
20
The journal of product & brand management
14
Journal of strategic marketing
7
European management journal
6
The journal of brand management : an international journal
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
The journal of consumer marketing
5
International business review : the official journal of the European International Business Academy
4
International journal of consumer studies
4
Asia Pacific business review
3
Asia Pacific journal of marketing and logistics
3
Business strategy and the environment
3
European journal of marketing
3
International journal of hospitality management
3
International journal of market research
3
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asian business & management
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Economies et sociétés : cahiers de l'ISMEA
1
Electronic commerce research
1
Entrepreneurship and regional development : an international journal
1
European journal of international management : EJIM
1
European management review : EMR
1
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ECONIS (ZBW)
64
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1
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
2
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
7
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
8
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
9
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
10
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
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