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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
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Brand equity
Einzelhandel
Marketingmanagement
Brand management
1,338
Markenführung
1,338
Consumer behaviour
957
Konsumentenverhalten
957
Brand image
762
Markenimage
762
Brand
553
Markenartikel
543
Relationship marketing
374
Beziehungsmarketing
373
Social Web
232
Social web
232
Internet marketing
187
Online-Marketing
187
B-to-B-Marketing
159
Business-to-business marketing
159
Marketing management
137
Luxury goods
129
Luxusgüter
129
Lieferantenmanagement
113
Supplier relationship management
113
Retail trade
111
Advertising effects
106
Werbewirkung
106
Customer satisfaction
91
Kundenzufriedenheit
91
Brand loyalty
83
Customer integration
71
Kundenintegration
71
Social media
70
Emotion
67
Personality psychology
66
Persönlichkeitspsychologie
66
Markentreue
64
Branding
62
Confidence
61
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Ko, Eunju
7
Aiello, Gaetano
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Martínez-López, Francisco J.
4
Anselmsson, Johan
3
Burt, Steven
3
Christodoulides, George
3
Delgado-Ballester, Elena
3
Guzman, Francisco
3
Melewar, T. C.
3
Merrilees, Bill
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Abratt, Russell
2
Anaya-Sánchez, Rafael
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bondesson, Niklas
2
Cliquet, Gérard
2
Cowan, Kirsten
2
Diallo, Mbaye Fall
2
Dion, Delphine
2
Duffy, Katherine
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Foroudi, Pantea
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Gustafsson, Anders
2
Gázquez-Abad, Juan Carlos
2
Hollebeek, Linda D.
2
Huang, Zongsheng
2
Hutchinson, Karise
2
Khan, Imran
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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European journal of marketing : EJM
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
98
The journal of brand management : an international journal
72
The journal of product & brand management
53
The journal of business & industrial marketing
52
SpringerLink / Bücher
37
Journal of retailing
33
Journal of strategic marketing
28
International journal of retail & distribution management
25
Journal of business-to-business marketing
25
The international review of retail, distribution and consumer research
22
Journal of marketing communications
19
Journal of the Academy of Marketing Science
19
Asia Pacific journal of marketing and logistics
17
International journal of hospitality management
17
International marketing review
17
Springer eBook Collection
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Gabler Edition Wissenschaft
13
The marketing review
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing
12
Journal of promotion management : JPM
12
Springer Proceedings in Business and Economics
12
Cogent business & management
11
European journal of operational research : EJOR
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Antecedents and outcomes of employee-based brand equity
9
International journal of advertising : the review of marketing communications
9
International journal of retail and distribution management
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
AMS review : official publication of the Academy of Marketing Science
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
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ECONIS (ZBW)
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1
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
7
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
8
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
9
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
10
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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