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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~subject:"Social web"
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Brand equity
Einzelhandel
Marketingmanagement
Social web
Brand management
1,275
Markenführung
1,275
Consumer behaviour
906
Konsumentenverhalten
906
Brand image
731
Markenimage
731
Brand
534
Markenartikel
524
Relationship marketing
352
Beziehungsmarketing
351
Social Web
223
Internet marketing
178
Online-Marketing
178
B-to-B-Marketing
150
Business-to-business marketing
150
Marketing management
127
Luxury goods
118
Luxusgüter
118
Retail trade
109
Lieferantenmanagement
107
Supplier relationship management
107
Advertising effects
100
Werbewirkung
100
Customer satisfaction
85
Kundenzufriedenheit
85
Brand loyalty
79
Social media
68
Customer integration
65
Kundenintegration
65
Branding
62
Personality psychology
62
Persönlichkeitspsychologie
62
Markentreue
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Veloutsou, Cleopatra
7
Ko, Eunju
6
Aiello, Gaetano
4
Augusto, Mário Gomes
4
Filieri, Raffaele
4
Martínez-López, Francisco J.
4
Merrilees, Bill
4
Rana, Nripendra P.
4
Rokka, Joonas
4
Anselmsson, Johan
3
Black, Iain
3
Burt, Steven
3
Christodoulides, George
3
Delgado-Ballester, Elena
3
Dessart, Laurence
3
Foroudi, Pantea
3
Guzman, Francisco
3
Ha, Sejin
3
Hajli, Nick
3
Horváth, Csilla
3
Khan, Imran
3
Kumar, Jitender
3
Kumar, Vikas
3
Melewar, T. C.
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Rita, Paulo
3
Roper, Stuart
3
Scholz, Joachim
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Tran, Trang P.
3
Abratt, Russell
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anaya-Sánchez, Rafael
2
Aslam, Usman
2
Azar, Salim L.
2
Bala, Pradip Kumar
2
Balmer, John M.T.
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
144
The journal of brand management : an international journal
119
The journal of product & brand management
107
The journal of business & industrial marketing
66
SpringerLink / Bücher
51
International journal of internet marketing and advertising : IJIMA
49
Journal of marketing communications
38
Journal of strategic marketing
38
Journal of promotion management : innovations in planning and applied research
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of retailing
33
Journal of business-to-business marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of the Academy of Marketing Science
28
International journal of advertising : the review of marketing communications
26
International journal of retail & distribution management
25
Journal of marketing
25
Asia Pacific journal of marketing and logistics
24
Business horizons
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Springer eBook Collection
24
Tourism management : research, policies, practice
24
International journal of hospitality management
23
The international review of retail, distribution and consumer research
23
Cogent business & management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
International marketing review
20
Journal of internet commerce
20
Journal of promotion management : JPM
20
Journal of fashion marketing and management
18
International journal of electronic marketing and retailing : IJEMR
16
Journal of global marketing
16
Psychology & marketing
15
Qualitative market research : an international journal
15
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ECONIS (ZBW)
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1
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
7
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
8
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
9
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
10
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
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