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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~subject:"Advertising effects"
~subject:"Luxusgüter"
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Advertising effects
Luxusgüter
Markenartikel
150
Brand
131
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87
Brand management
86
Markenführung
86
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Esch, Franz-Rudolf
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European journal of marketing : EJM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing : ZFP ; journal of research and management
Wettbewerb in Recht und Praxis : wrp
Journal of business research : JBR
65
The journal of brand management : an international journal
41
The journal of product & brand management
38
Journal of retailing and consumer services
23
Journal of marketing communications
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Psychology & marketing
18
International journal of advertising : the review of marketing communications
17
Journal of promotion management : JPM
15
Journal of fashion marketing and management
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of global fashion marketing : JGfM
10
Journal of the Academy of Marketing Science
10
Asia Pacific journal of marketing and logistics
9
Journal of advertising : official publication of the American Academy of Advertising
8
Marketing letters : a journal of research in marketing
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising research
7
The journal of consumer marketing
7
International journal of consumer studies
6
International journal of hospitality management
6
Journal of international consumer marketing
6
Journal of promotion management : innovations in planning and applied research
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
A master class in brand planning : the timeless works of Stephen King
5
Developing successful global strategies for marketing luxury brands
5
European journal of marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The IUP journal of brand management : IJBRM
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International marketing review
4
Journal of consumer marketing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of current issues and research in advertising
4
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ECONIS (ZBW)
16
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
3
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
4
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
5
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
6
Erfolgsstrategien im persönlichen Verkauf von Luxusmarken
Wieseke, Jan
;
Alavi, Sascha
;
Habel, Johannes
;
Dörfer, …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 131-143
Persistent link: https://www.econbiz.de/10009750430
Saved in:
7
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
8
Pricing luxury brands : specificities, conceptualization and performance impact
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009750437
Saved in:
9
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
10
When do consumers indulge in luxury? : emotional certainty signals when to indulge to regulate emotions
Espinoza Petersen, Francine
;
Heine, Klaus
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009750441
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