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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~subject:"Handelsmarke"
~type_genre:"Aufsatz in Zeitschrift"
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Handelsmarke
Brand
97
Markenartikel
97
Brand management
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71
Brand image
58
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Brand equity
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Experiment
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Personality psychology
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Persönlichkeitspsychologie
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Brand architecture
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Store brand
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Brand relationships
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Cognition
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Einzelhandel
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Burt, Steven
1
Collins, Alan M.
1
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George, Richard J.
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Palmeira, Mauricio
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Rubio Benito, Natalia
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European journal of marketing : EJM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Wettbewerb in Recht und Praxis : wrp
Journal of retailing and consumer services
32
International journal of retail & distribution management
11
Journal of retailing
9
The international review of retail, distribution and consumer research
9
European journal of operational research : EJOR
8
Journal of business research : JBR
7
International journal of production economics
6
The journal of product & brand management
6
Transportation research / E : an international journal
6
Review of industrial organization : RIO
5
The journal of brand management : an international journal
4
The journal of consumer marketing
4
Applied economics
3
European review of agricultural economics : ERAE
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Business history
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of business excellence
2
International journal of economic research
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production research
2
International journal of retail and distribution management
2
Journal of agricultural & food industrial organization
2
Journal of euromarketing
2
Journal of food products marketing
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing
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Journal of marketing research
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Journal of marketing research : JMR
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ECONIS (ZBW)
5
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1
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1
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
2
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
3
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
4
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
Saved in:
5
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
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