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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"Hotel industry"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Hotel industry
Service quality
Social web
Consumer behaviour
1,001
Konsumentenverhalten
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Beziehungsmarketing
200
Relationship marketing
200
Brand management
198
Markenführung
198
Markenimage
187
Customer satisfaction
119
Kundenzufriedenheit
119
Brand
101
Markenartikel
101
Dienstleistungsqualität
91
Social Web
76
Viral marketing
70
Virales Marketing
70
Internet marketing
68
Online-Marketing
67
Advertising effects
66
Werbewirkung
66
Emotion
65
USA
64
United States
64
Online retailing
61
Online-Handel
61
Einzelhandel
55
Gastronomie
55
Restaurant industry
55
Retail trade
55
Marketing management
51
Marketingmanagement
51
Advertising
48
Werbung
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Designation of origin
42
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42
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Grohmann, Bianca
4
Hanks, Lydia
4
Kim, Eojina
4
Kumar, V.
4
Namkung, Young
4
Raab, Carola
4
Aichner, Thomas
3
Buil, Isabel
3
Coletti, Paolo
3
De Chernatony, Leslie
3
King, Ceridwyn
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Melewar, T. C.
3
Miao, Li
3
Tanford, Sarah
3
Tang, Liang
3
Wong, IpKin Anthony
3
Aashish, Kumar
2
Abosag, Ibrahim
2
Babakus, Emin
2
Balaji, M. S.
2
Bang, Nguyen
2
Brasel, S. Adam
2
Chen, Chien-Yu
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Diamantopoulos, Adamantios
2
Ding, Ying
2
Folkes, Valerie S.
2
Grewal, Dhruv
2
Guèvremont, Amélie
2
Han, Heesup
2
Hanson, Sara
2
Heinrichs, John H.
2
Hennig-Thurau, Thorsten
2
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2
Kang, Jee-Won
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European journal of marketing : EJM
Journal of global marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of the Academy of Marketing Science
Journal of business research : JBR
640
Journal of retailing and consumer services
574
International journal of hospitality management
381
The journal of product & brand management
265
The journal of brand management : an international journal
233
Psychology & marketing
161
Journal of travel and tourism marketing
154
International journal of contemporary hospitality management
153
Journal of hospitality marketing & management
151
Asia Pacific journal of marketing and logistics
138
The journal of services marketing
129
Cogent business & management
113
International journal of internet marketing and advertising : IJIMA
113
Journal of marketing communications
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of international consumer marketing
95
Tourism management : research, policies, practice
95
International journal of consumer studies
93
Journal of strategic marketing
89
The service industries journal
87
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Journal of marketing
83
Services marketing quarterly
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of promotion management : innovations in planning and applied research
78
The journal of consumer marketing
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
International journal of advertising : the review of marketing communications
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International journal of electronic marketing and retailing : IJEMR
70
Journal of Islamic marketing
70
Journal of internet commerce
69
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
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ECONIS (ZBW)
359
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1
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359
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1
Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior
Hanks, Lydia
;
Line, Nathaniel D.
;
Dogru, Tarik
;
Lu, Lu
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 301-326
Persistent link: https://www.econbiz.de/10014633477
Saved in:
2
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
3
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
4
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
5
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
6
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
7
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
8
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
9
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
10
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
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