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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"China"
~subject:"Hotel industry"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
China
Hotel industry
Service quality
Social web
Consumer behaviour
834
Konsumentenverhalten
833
Markenimage
164
Brand management
156
Markenführung
156
Beziehungsmarketing
117
Relationship marketing
117
Customer satisfaction
90
Kundenzufriedenheit
90
Brand
81
Markenartikel
81
Dienstleistungsqualität
68
USA
61
United States
61
Cultural identity
58
Kulturelle Identität
58
Emotion
57
Designation of origin
55
Herkunftsbezeichnung
55
Advertising effects
54
Werbewirkung
54
Gastronomie
52
Restaurant industry
52
Viral marketing
52
Virales Marketing
52
Internet marketing
49
Online-Marketing
48
Social Web
46
Advertising
45
Online retailing
44
Online-Handel
44
Werbung
44
Einzelhandel
39
Retail trade
39
National culture
37
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Article
326
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Article in journal
Article
Conference proceedings
Glossar enthalten
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Aufsatz in Zeitschrift
326
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English
326
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Phau, Ian
5
Namkung, Young
4
Raab, Carola
4
Sharma, Piyush
4
Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
Hanks, Lydia
3
Kim, Eojina
3
King, Ceridwyn
3
Liu, Matthew Tingchi
3
Liu, Yu
3
Mattila, Anna S.
3
Miao, Li
3
Tanford, Sarah
3
Tang, Liang
3
Xue, Fei
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Arora, Amit
2
Arora, Anshu
2
Balaji, M. S.
2
Chen, Chien-Yu
2
Chen, Ivy S. N.
2
Chi, Christina Geng-Qing
2
Clark, Ronald A.
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Fazli-Salehi, Reza
2
Guèvremont, Amélie
2
Han, Heesup
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Huang, Yu-an
2
Kang, Inwon
2
Kang, Jee-Won
2
King, Brian
2
Koo, Jakyung
2
Law, Rob
2
Lee, Seonjeong
2
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European journal of marketing : EJM
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of international consumer marketing
Journal of business research : JBR
636
Journal of retailing and consumer services
616
International journal of hospitality management
396
The journal of product & brand management
267
The journal of brand management : an international journal
233
Asia Pacific journal of marketing and logistics
170
Journal of travel and tourism marketing
164
Psychology & marketing
163
International journal of contemporary hospitality management
158
Journal of hospitality marketing & management
150
The journal of services marketing
131
International journal of consumer studies
117
International journal of internet marketing and advertising : IJIMA
115
Journal of marketing communications
115
Cogent business & management
113
Tourism management : research, policies, practice
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
The journal of consumer marketing
97
Technological forecasting & social change : an international journal
89
Journal of global marketing
88
Marketing intelligence & planning
88
The service industries journal
85
Journal of the Academy of Marketing Science
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Services marketing quarterly
79
Journal of marketing
78
Journal of promotion management : innovations in planning and applied research
78
Journal of strategic marketing
77
Journal of fashion marketing and management
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
75
Journal of marketing management : MM
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
International journal of advertising : the review of marketing communications
71
International journal of electronic marketing and retailing : IJEMR
71
Journal of Islamic marketing
71
Journal of internet commerce
71
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ECONIS (ZBW)
326
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326
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1
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
2
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
3
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
4
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
5
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
6
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
7
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
8
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
9
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
10
The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y
Sharipudin, Mohamad-Noor Salehhuddin
;
Cheung, Man Lai
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 57-83
Persistent link: https://www.econbiz.de/10014229967
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