The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y
Year of publication: |
2023
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Authors: | Sharipudin, Mohamad-Noor Salehhuddin ; Cheung, Man Lai ; Oliveira, Mauro José de ; Solyom, Andrea |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 1, p. 57-83
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Subject: | emerging countries | eWOM | generational cohort theory | hotel revisit intention | post-stay evaluation | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction |
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