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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Hotel industry"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Hotel industry
Service quality
Social web
Consumer behaviour
936
Konsumentenverhalten
934
Brand management
390
Markenführung
390
Markenimage
340
Brand
224
Markenartikel
222
Beziehungsmarketing
202
Relationship marketing
202
Customer satisfaction
97
Kundenzufriedenheit
97
Social Web
87
Emotion
82
Internet marketing
75
Online-Marketing
74
Advertising effects
67
Dienstleistungsqualität
67
Werbewirkung
67
Viral marketing
64
Virales Marketing
64
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55
Restaurant industry
55
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52
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Guzman, Francisco
8
Wallace, Elaine
5
Buil, Isabel
4
De Chernatony, Leslie
4
Hanks, Lydia
4
Kim, Eojina
4
Mattila, Anna S.
4
Namkung, Young
4
Raab, Carola
4
Tseng, Timmy H.
4
Delgado-Ballester, Elena
3
Fetscherin, Marc
3
Grohmann, Bianca
3
King, Ceridwyn
3
Line, Nathaniel D.
3
Maehle, Natalia
3
Miao, Li
3
Rindell, Anne
3
Sharma, Piyush
3
St. Davčik, Nebojša
3
Tanford, Sarah
3
Tang, Liang
3
Veloutsou, Cleopatra
3
Wong, IpKin Anthony
3
Abosag, Ibrahim
2
Aurier, Philippe
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Balaji, M. S.
2
Bashir, Irfan
2
Bian, Xuemei
2
Broyles, S. Allen
2
Burmann, Christoph
2
Chen, Chien-Yu
2
Dagger, Tracey S.
2
Davari, Arezoo
2
Davis, Donna
2
Diamantopoulos, Adamantios
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
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European journal of marketing : EJM
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
The journal of product & brand management
Journal of business research : JBR
640
Journal of retailing and consumer services
574
International journal of hospitality management
381
The journal of brand management : an international journal
233
Psychology & marketing
161
Journal of travel and tourism marketing
154
International journal of contemporary hospitality management
153
Journal of hospitality marketing & management
151
Asia Pacific journal of marketing and logistics
138
The journal of services marketing
129
Cogent business & management
113
International journal of internet marketing and advertising : IJIMA
113
Journal of marketing communications
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of international consumer marketing
95
Tourism management : research, policies, practice
95
International journal of consumer studies
93
Journal of strategic marketing
89
The service industries journal
87
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Journal of marketing
83
Journal of the Academy of Marketing Science
79
Services marketing quarterly
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of promotion management : innovations in planning and applied research
78
The journal of consumer marketing
77
Journal of global marketing
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
International journal of advertising : the review of marketing communications
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International journal of electronic marketing and retailing : IJEMR
70
Journal of Islamic marketing
70
Journal of internet commerce
69
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
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ECONIS (ZBW)
470
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
4
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
5
Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior
Hanks, Lydia
;
Line, Nathaniel D.
;
Dogru, Tarik
;
Lu, Lu
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 301-326
Persistent link: https://www.econbiz.de/10014633477
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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