//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Service quality
Social web
Consumer behaviour
522
Konsumentenverhalten
521
Brand management
100
Markenführung
100
Beziehungsmarketing
98
Relationship marketing
98
Markenimage
94
Customer satisfaction
78
Kundenzufriedenheit
78
Dienstleistungsqualität
60
Brand
52
Markenartikel
52
Gastronomie
50
Restaurant industry
50
Emotion
48
Viral marketing
38
Virales Marketing
38
Hotel industry
34
Hotellerie
34
Advertising effects
33
Werbewirkung
33
Holiday behaviour
30
Internet marketing
30
Urlaubsverhalten
30
Online-Marketing
29
Einzelhandel
28
Retail trade
28
USA
28
United States
28
Advertising
26
Marketing management
26
Marketingmanagement
26
Social Web
26
Tourism
25
Tourismus
25
Werbung
25
Personality psychology
22
more ...
less ...
Online availability
All
Undetermined
92
Type of publication
All
Article
171
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Glossar enthalten
Marktinformation
Umfrage
Aufsatz in Zeitschrift
171
Language
All
English
171
Author
All
Namkung, Young
4
Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
Hanks, Lydia
3
King, Ceridwyn
3
Mattila, Anna S.
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Chen, Chien-Yu
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Han, Heesup
2
Kang, Jee-Won
2
Kim, Eojina
2
Lee, Seonjeong
2
Lee, Wai Jin
2
Line, Nathaniel D.
2
Liu, Matthew Tingchi
2
Melewar, T. C.
2
Miao, Li
2
O'Cass, Aron
2
Phau, Ian
2
Presi, Caterina
2
Raab, Carola
2
Roper, Stuart
2
Sharma, Piyush
2
Sok, Phyra
2
Sparks, Beverley
2
Tang, Liang
2
Teng, Hsiu-Yu
2
Tseng, Timmy H.
2
Wallace, Elaine
2
Wong, IpKin Anthony
2
Xiong, Lina
2
Zielke, Stephan
2
Abrahams, Alan
1
Agrawal, Richa
1
Ali, Mohamed Ahmed
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of business research : JBR
597
Journal of retailing and consumer services
570
International journal of hospitality management
268
The journal of product & brand management
265
The journal of brand management : an international journal
226
Psychology & marketing
156
Asia Pacific journal of marketing and logistics
134
The journal of services marketing
128
Journal of travel and tourism marketing
126
International journal of contemporary hospitality management
114
Journal of hospitality marketing & management
113
Journal of marketing communications
113
International journal of internet marketing and advertising : IJIMA
112
Cogent business & management
110
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of international consumer marketing
94
International journal of consumer studies
92
The service industries journal
85
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Journal of the Academy of Marketing Science
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of marketing
78
Tourism management : research, policies, practice
78
Journal of promotion management : innovations in planning and applied research
77
The journal of consumer marketing
77
Journal of strategic marketing
76
Journal of global marketing
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Services marketing quarterly
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
International journal of electronic marketing and retailing : IJEMR
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International journal of advertising : the review of marketing communications
67
Journal of internet commerce
67
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
Journal of Islamic marketing
65
more ...
less ...
Source
All
ECONIS (ZBW)
171
Showing
51
-
60
of
171
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
52
The effect of the moral failure of a foreign brand on competing brands
Maher, Amro A.
;
Singhapakdi, Anusorn
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 903-922
Persistent link: https://www.econbiz.de/10011708562
Saved in:
53
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
54
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
55
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
56
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
57
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
58
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Saved in:
59
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
60
Are consumers willing to pay more for green practices at restaurants?
Namkung, Young
;
Jang, Soocheong
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
3
,
pp. 329-356
Persistent link: https://www.econbiz.de/10011650224
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->