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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The service industries journal"
~subject:"Brand image"
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Ali, Faizan
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European journal of marketing : EJM
Journal of hospitality marketing & management
Journal of marketing management : MM
The international review of retail, distribution and consumer research
The service industries journal
The journal of brand management : an international journal
28
The journal of product & brand management
25
Journal of business research : JBR
23
Journal of retailing and consumer services
9
Journal of marketing communications
7
Psychology & marketing
7
International journal of hospitality management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Marketing letters : a journal of research in marketing
6
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5
Journal of promotion management : innovations in planning and applied research
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Qualitative market research : an international journal
5
Global business review
4
Journal of Islamic marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of travel and tourism marketing
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
The journal of asset management
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Asia-Pacific journal of business administration
2
Future Business Journal
2
Gabler Research
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
16
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date (oldest first)
1
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
2
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
3
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
4
Brand anthropomorphism, love and defense : does attitude towards social distancing matter?
Ali, Faizan
;
Dogan, Seden
;
Amin, Muslim
;
Kashif Hussain
; …
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 58-83
Persistent link: https://www.econbiz.de/10012483664
Saved in:
5
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
8
Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions
Wang, Stephen W.
;
Pelton, Lou E.
;
Hsu, Maxwell K.
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 836-854
Persistent link: https://www.econbiz.de/10012205862
Saved in:
9
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
10
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
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