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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The service industries journal"
~subject:"Brand image"
~subject:"Brand"
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Brand image
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Ahn, Jiseon
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European journal of marketing : EJM
Journal of hospitality marketing & management
Journal of marketing management : MM
The service industries journal
The journal of brand management : an international journal
34
The journal of product & brand management
28
Journal of business research : JBR
25
Journal of retailing and consumer services
12
Psychology & marketing
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
International journal of hospitality management
7
Journal of marketing communications
7
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7
Cogent business & management
6
International journal of market research
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Journal of Islamic marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
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Qualitative market research : an international journal
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5
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5
Global business review
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
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Journal of travel and tourism marketing
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The journal of consumer marketing
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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International journal of consumer studies
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Journal of consumer marketing
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing analytics : JMA
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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ECONIS (ZBW)
14
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1
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
2
Brand anthropomorphism, love and defense : does attitude towards social distancing matter?
Ali, Faizan
;
Dogan, Seden
;
Amin, Muslim
;
Kashif Hussain
; …
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 58-83
Persistent link: https://www.econbiz.de/10012483664
Saved in:
3
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
4
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
7
Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions
Wang, Stephen W.
;
Pelton, Lou E.
;
Hsu, Maxwell K.
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 836-854
Persistent link: https://www.econbiz.de/10012205862
Saved in:
8
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
9
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
10
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
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