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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Fuchs, Christoph"
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Brand management
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Consumer behaviour
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Brand
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Customer integration
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acquisitions
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authenticity
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brand values
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branding
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cocreation
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consumer reactions
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fashion
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luxury brands
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signaling theory
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Fuchs, Christoph
Melewar, T. C.
5
Roper, Stuart
5
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Orth, Ulrich R.
3
Schroeder, Jonathan E.
3
Sorescu, Alina
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Swaminathan, Vanitha
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Ailawadi, Kusum L.
2
Bagozzi, Richard P.
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Balmer, John M. T.
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Batra, Rajeev
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Dahl, Darren W.
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Jayachandran, Satish
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Kwak, Hyokjin
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Lee, Wai Jin
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MacInnis, Deborah J.
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Maehle, Natalia
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Melnyk, Valentyna
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Morgan, Neil A.
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Muñiz, Albert M.
2
O'Cass, Aron
2
Olsen, Lars Erling
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Peres, Renana
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Puzakova, Marina
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Rego, Lopo L.
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Round, Griff
2
Samu, Sridhar
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European journal of marketing : EJM
Journal of marketing
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ECONIS (ZBW)
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When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
3
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
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