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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Beziehungsmarketing
Markenführung
Consumer behaviour
654
Konsumentenverhalten
654
Brand management
127
Brand image
109
Markenimage
109
Relationship marketing
81
Brand
64
Markenartikel
63
Emotion
48
Großbritannien
46
Social Web
46
Social web
46
United Kingdom
46
Marketing management
45
Marketingmanagement
45
Advertising effects
41
Werbewirkung
41
Customer satisfaction
39
Kundenzufriedenheit
39
Internet marketing
38
Online-Marketing
37
Einzelhandel
35
Personality psychology
35
Persönlichkeitspsychologie
35
Retail trade
35
Viral marketing
32
Virales Marketing
32
Advertising
31
Werbung
30
Dienstleistungsqualität
29
Service quality
29
Market research
26
Marktforschung
26
Cognition
23
Kognition
23
USA
23
United States
23
Theorie
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Undetermined
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Article
179
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2
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181
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181
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4
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4
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English
181
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Grohmann, Bianca
3
Harris, Lloyd C.
3
He, Hongwei
3
Roper, Stuart
3
Abosag, Ibrahim
2
Alpert, Frank
2
Brownlie, Douglas
2
Buil, Isabel
2
Chen, Junsong
2
Cova, Bernard
2
Dagger, Tracey S.
2
Dall'Olmo Riley, Francesca
2
Dawes, John G.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Dessart, Laurence
2
Dou, Wenyu
2
Guèvremont, Amélie
2
Hart, Cathy
2
Hewer, Paul
2
Lee, Wai Jin
2
Malthouse, Edward C.
2
McDonagh, Pierre
2
Melewar, T. C.
2
Melnyk, Valentyna
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Presi, Caterina
2
Roulet, Raphael
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Stocchi, Lara
2
Tseng, Timmy H.
2
Vlachos, Pavlos A.
2
Woisetschläger, David
2
Wu, Jintao
2
Allen, Douglas E.
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
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European journal of marketing : EJM
Journal of marketing management : MM
Journal of business research : JBR
654
Journal of retailing and consumer services
614
The journal of product & brand management
295
The journal of brand management : an international journal
283
International journal of hospitality management
199
Psychology & marketing
142
Asia Pacific journal of marketing and logistics
128
The journal of services marketing
124
Journal of the Academy of Marketing Science
115
Journal of strategic marketing
105
Cogent business & management
95
Marketing intelligence & planning
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of retailing
90
Journal of marketing
88
SpringerLink / Bücher
87
Journal of marketing communications
85
Journal of hospitality marketing & management
84
Journal of travel and tourism marketing
84
International journal of contemporary hospitality management
83
The service industries journal
78
The international review of retail, distribution and consumer research
75
International journal of retail & distribution management
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
International journal of internet marketing and advertising : IJIMA
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing letters : a journal of research in marketing
71
International journal of consumer studies
70
Journal of international consumer marketing
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of promotion management : innovations in planning and applied research
67
The journal of consumer marketing
62
International journal of advertising : the review of marketing communications
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of global marketing
58
Journal of service management
58
Services marketing quarterly
58
Tourism management : research, policies, practice
57
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ECONIS (ZBW)
181
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181
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
3
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
4
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
7
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
8
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
9
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
10
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
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