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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
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Beziehungsmarketing
175
Relationship marketing
175
Consumer behaviour
80
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Customer satisfaction
34
Kundenzufriedenheit
34
Brand management
33
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Dagger, Tracey S.
4
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Dou, Wenyu
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Guenzi, Paolo
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Hart, Cathy
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Maklan, Stan
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European journal of marketing : EJM
Journal of marketing management : MM
Journal of business research : JBR
646
Journal of retailing and consumer services
581
Industrial marketing management : the international journal for industrial and high-tech firms
404
International journal of hospitality management
281
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Asia Pacific journal of marketing and logistics
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105
Cogent business & management
102
Journal of retailing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
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Psychology & marketing
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Services marketing quarterly
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The international journal of bank marketing : IJBM
83
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
69
Journal of financial services marketing : JFSM
69
European journal of operational research : EJOR
68
International journal of retail & distribution management
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
175
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61
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
62
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
63
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
Saved in:
64
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
65
How organisations generate and use customer insight
Said, Emanuel
;
MacDonald, Emma K.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
Saved in:
66
How customer "learn" to work for retailers
Cassidy, Kim
;
Baron, Steve
;
Lu, Xiaoming
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
Saved in:
67
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
68
Strategic management of salespeople when promoting new products : moderating effects of sales-related organizational psychological climate
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-peng
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1616-1644
Persistent link: https://www.econbiz.de/10011409521
Saved in:
69
How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
Saved in:
70
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
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