//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing theory"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Consumer behaviour
570
Konsumentenverhalten
569
Brand management
305
Markenführung
305
Marketing management
298
Marketingmanagement
298
Beziehungsmarketing
293
Relationship marketing
293
Market research
224
Marktforschung
224
Marketing
222
Brand image
184
Markenimage
184
Marketing theory
164
Internet marketing
138
Online-Marketing
137
Brand
127
Markenartikel
127
USA
125
United States
125
Social Web
111
Social web
111
Viral marketing
108
Virales Marketing
108
Advertising effects
103
Werbewirkung
103
Theorie
97
Theory
97
Lieferantenmanagement
94
Supplier relationship management
94
Customer satisfaction
91
Kundenzufriedenheit
91
Advertising
90
Werbung
89
Distribution channel
63
Vertriebsweg
63
Dienstleistungsqualität
60
Service quality
60
B-to-B-Marketing
59
more ...
less ...
Online availability
All
Undetermined
29
Free
5
Type of publication
All
Article
159
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
162
Aufsatz in Zeitschrift
162
Collection of articles of several authors
6
Sammelwerk
6
Systematic review
2
Übersichtsarbeit
2
Aufsatzsammlung
1
Biografie
1
Biography
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
164
Author
All
Tadajewski, Mark
11
Vargo, Stephen L.
8
Jones, D. G. Brian
4
Lusch, Robert F.
4
Bradshaw, Alan
3
Brodie, Roderick J.
3
Cova, Bernard
3
Foxall, Gordon R.
3
Kjellberg, Hans
3
Sheth, Jagdish N.
3
Aitken, Robert
2
Ansari, Asim
2
Araujo, Luis
2
Askegaard, Søren
2
Avis, Mark
2
Bajde, Domen
2
Dalli, Daniele
2
Ferguson, Shelagh
2
Grönroos, Christian
2
Hanssens, Dominique M.
2
Harris, Phil
2
Hughes, Tim
2
Kravets, Olga
2
Lee, Nick
2
Lehmann, Donald R.
2
Neslin, Scott A.
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Saren, Michael
2
Shaw, Eric H.
2
Skålén, Per
2
Storbacka, Kaj
2
Akaka, Melissa Archpru
1
Alba, Joseph W.
1
Alexander, David L.
1
An, Jake T.
1
Andriopoulos, Constantine
1
Andéhn, Mikael
1
Anker, Thomas Boysen
1
Arnould, Eric
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of marketing research : JMR
Journal of marketing
Marketing theory
Journal of historical research in marketing
85
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
more ...
less ...
Source
All
ECONIS (ZBW)
164
Showing
1
-
10
of
164
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
4
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in
marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
5
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
6
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
7
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
8
Marketing
agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
9
Marketing
concepts can have a life of their own : representation and pluralism in
marketing
concept analysis
Patsiaouras, Georgios
- In:
Marketing theory
19
(
2019
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10012109461
Saved in:
10
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->