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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Service business"
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
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Search: subject_exact:"Customer value"
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Consumer behaviour
Marketingtheorie
Customer value
62
Kundenwert
62
Beziehungsmarketing
35
Relationship marketing
35
Konsumentenverhalten
19
customer lifetime value
11
Betriebliche Wertschöpfung
9
Value creation
9
Customer integration
7
Kundenintegration
7
Portfolio selection
7
Portfolio-Management
7
Viral marketing
7
Virales Marketing
7
B-to-B-Marketing
6
Business-to-business marketing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Dienstleistungsqualität
5
Market segmentation
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
5
Service quality
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Marketing theory
4
USA
4
United States
4
Customer participation
3
Dienstleistungsmarketing
3
Lieferantenmanagement
3
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3
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3
Online-Handel
3
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22
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22
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2
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2
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English
22
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Kumar, V.
6
Andrews, Lynda
2
Neslin, Scott A.
2
Anker, Thomas Boysen
1
Ballings, Michel
1
Braun, Michael
1
Castañeda, J. Alberto
1
Chang, Chun-Wei
1
Datta, Hannes
1
Drennan, Judy
1
Foubert, Bram
1
Françoise, Simon
1
Frías Jamilena, Dolores María
1
Frías, Dolores M.
1
Golik Klanac, Nataša
1
Grönroos, Christian
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Hewett, Kelly
1
Huang, Tseng-Lung
1
Ishizuka, Chikako
1
Jeng, Mei-Yuan
1
Kim, Kihyun Hannah
1
Kishi, Yasuyuki
1
Kuo-Che, Tseng
1
Lehmann, Donald R.
1
Liu, Yuping
1
Meire, Matthijs
1
Moutinho, Luiz
1
Palmatier, Robert W.
1
Persson, Andreas
1
Petersen, J. Andrew
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Polo Peña, Ana Isabel
1
Reinartz, Werner J.
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Rodríguez Molina, Miguel Ángel
1
Russell-Bennett, Rebekah
1
Sabiote, Carmen M.
1
Schweidel, David A.
1
Shah, Denish
1
Sparks, Leigh
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European journal of marketing : EJM
Journal of marketing research : JMR
Journal of marketing
Service business
Journal of retailing and consumer services
37
Journal of business research : JBR
34
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of hospitality management
17
The journal of product & brand management
10
Journal of the Academy of Marketing Science
8
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
The service industries journal
7
Tourism management : research, policies, practice
7
Business horizons
6
Journal of service management
6
Journal of service research : JSR
6
Journal of strategic marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing theory
6
Technological forecasting & social change : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of customer behaviour
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality and tourism insights
5
Journal of marketing analytics : JMA
5
Journal of service theory and practice : JSTP
5
Journal of travel and tourism marketing
5
SpringerLink / Bücher
5
The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
The journal of services marketing
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Gabler Edition Wissenschaft
4
Handbook of research on customer equity in marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
Journal of business economics and management
4
Journal of creating value
4
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ECONIS (ZBW)
22
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22
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1
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
2
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
3
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
4
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
5
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
6
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
7
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
8
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
9
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
10
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
Saved in:
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