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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
71
Virales Marketing
71
Consumer behaviour
50
Konsumentenverhalten
50
Internet marketing
27
Social Web
27
Social web
27
Online-Marketing
26
Advertising effects
15
Werbewirkung
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10
Customer satisfaction
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Markenartikel
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Word-of-mouth
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purchase intention
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English
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Loureiro, Sandra Maria Correia
3
Ali, Azmat
2
Buil, Isabel
2
Bukhari, Syed Arsalan Haider
2
De Chernatony, Leslie
2
Haq, Junaid Ul
2
Mainardes, Emerson Wagner
2
Mazzarol, Tim
2
Romaniuk, Jenni
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Sarmento, Eduardo Moraes
2
Soutar, Geoffrey N.
2
Wallace, Elaine
2
Abrantes, José Luís
1
Agrawal, Richa
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amblee, Naveen
1
Ardekani, Saeid Saeida
1
Argyriou, Evmorfia
1
Arora, Nupur
1
Bagaas, Ingrid K.
1
Balaji, M. S.
1
Barrot, Christian
1
Baseggio, Henrique Webber
1
Basso, Kenny
1
Becerra, Enrique
1
Becker, Jan U.
1
Beneke, Justin
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Bifkovics, Bettina
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
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Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Cai, Fengyan
1
Cartwright, Debra K.
1
Caryn Kar Yan Ng
1
Chakraborty, Uttam
1
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
71
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Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
5
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
6
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
7
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
8
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
9
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
10
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
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