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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Iyer, Gopalkrishnan R."
~person:"Nor Asiah Omar"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Relationship marketing
3
Consumer behaviour
2
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Lieferantenmanagement
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Supplier relationship management
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customer-brand relationship
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relationship investment
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relationship marketing
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Iyer, Gopalkrishnan R.
Nor Asiah Omar
Dagger, Tracey S.
4
Gil Saura, Irene
4
He, Hongwei
3
Ricard, Line
3
Agariya, Arun Kumar
2
Bebber, Suélen
2
Bejou, Azam
2
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Bruhn, Manfred
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Brun, Isabelle
2
Chen, Tser-yieth
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De Chernatony, Leslie
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Faßnacht, Martin
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O’Reilly, Kelley
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Quach, Sara
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Roulet, Raphael
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Ruiz-Molina, María-Eugenia
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Singh, Deepali
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Thaichon, Paramaporn
2
Vlachos, Pavlos A.
2
Woisetschläger, David M.
2
Zboja, James J.
2
Zhu, Weichun
2
Zuraidah Zainol
2
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European journal of marketing : EJM
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
International journal of retail & distribution management
2
Asian Academy of Management journal : AAMJ
1
Customer relationship management in electronic markets
1
Finance research letters
1
Journal of business economics and management
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Measuring business excellence : the journal of organizational performance management
1
Middle East journal of management : MEJM
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USB Cologne (EcoSocSci)
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The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol
;
Nor Asiah Omar
;
Osman, Juliana
;
Nurul …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 172-199
Persistent link: https://www.econbiz.de/10011633628
Saved in:
2
Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol
;
Norjaya Mohd. Yasin
;
Nor Asiah Omar
; …
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
4
,
pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
Saved in:
3
Understanding the role of complaint handling on consumer loyalty in service relationships
Rothenberger, Sandra
;
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 359-376
Persistent link: https://www.econbiz.de/10003807761
Saved in:
4
Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.
(
contributor
)
- In:
Journal of relationship marketing : innovations & …
Vol. 2, nr. 3/4
(
2003
)
Persistent link: https://www.econbiz.de/10004865130
Saved in:
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