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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The international journal of bank marketing : IJBM"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
446
Relationship marketing
446
Consumer behaviour
207
Konsumentenverhalten
207
Customer satisfaction
114
Kundenzufriedenheit
114
Dienstleistungsqualität
86
Service quality
86
Brand management
83
Markenführung
83
Brand image
61
Markenimage
61
Marketing management
55
Marketingmanagement
55
Bank
48
Brand
48
Markenartikel
48
Social Web
46
Social web
46
Lieferantenmanagement
45
Supplier relationship management
45
Confidence
42
Vertrauen
42
Customer integration
37
Internet marketing
37
Kundenintegration
37
Online-Marketing
37
Customer value
29
Einzelhandel
29
Kundenwert
29
Retail trade
29
Personal banking
26
Privatkundengeschäft
26
Brand loyalty
22
Betriebliche Wertschöpfung
21
Value creation
21
Customer loyalty
20
Emotion
20
Online retailing
18
Online-Handel
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Article
439
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446
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446
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5
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Case study
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English
446
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Simkin, Lyndon
7
Roy, Sanjit Kumar
6
Bang, Nguyen
5
Leckie, Civilai
5
Pérez, Andrea
5
Roy, Sanjit
5
Dagger, Tracey S.
4
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Balaji, M. S.
3
Bapat, Dhananjay
3
Bove, Liliana L.
3
Brun, Isabelle
3
Harrigan, Paul
3
He, Hongwei
3
Johnson, Lester W.
3
Khan, Imran
3
Mishra, Sita
3
Phau, Ian
3
Rodríguez del Bosque, Ignacio A.
3
Thaichon, Park
3
Amenuvor, Fortune Edem
2
Amin, Muslim
2
Ashill, Nicholas
2
Augusto, Mário Gomes
2
Babakus, Emin
2
Baumann, Chris
2
Bruhn, Manfred
2
Butaney, Gul T.
2
Canhoto, Ana Isabel Domingos
2
Casidy, Riza
2
Chen, Annie Huiling
2
Chen, Junsong
2
Coelho, Filipe
2
De Chernatony, Leslie
2
Dimitriadis, Sergios
2
Diwan, Saloni Pawan
2
Eriksson, Kent
2
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European journal of marketing : EJM
Journal of strategic marketing
Marketing intelligence & planning
The international journal of bank marketing : IJBM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
446
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1
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
6
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
7
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
8
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
9
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
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