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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Marketing theory"
~subject:"Personality psychology"
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Search: "Customer relationship management"
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Marketing theory
Personality psychology
Beziehungsmarketing
259
Relationship marketing
259
Consumer behaviour
126
Konsumentenverhalten
126
Customer satisfaction
56
Kundenzufriedenheit
56
Dienstleistungsqualität
37
Service quality
37
Brand management
33
Markenführung
33
Marketing management
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Marketingmanagement
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Lieferantenmanagement
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Supplier relationship management
31
Brand image
28
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Customer value
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Internet marketing
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Marketingtheorie
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He, Hongwei
2
Lusch, Robert F.
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Zhu, Weichun
2
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Bansal, Harvir S.
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1
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of the Academy of Marketing Science
Journal of business research : JBR
22
Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of services marketing
10
Journal of retailing and consumer services
8
Legends in marketing
8
Psychology & marketing
8
International journal of hospitality management
7
Journal of marketing research : JMR
7
Marketing theory
7
SpringerLink / Bücher
7
Journal of service management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing management : MM
5
The journal of business & industrial marketing
5
The journal of product & brand management
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of business-to-business marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Service business
4
The journal of brand management : an international journal
4
Journal of business economics : JBE
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of historical research in marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing for higher education
3
Journal of strategic marketing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Services marketing quarterly
3
Sport management review
3
The international journal of bank marketing : IJBM
3
The journal of consumer marketing
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ECONIS (ZBW)
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1
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
2
The marketing of love : how attachment styles affect romantic consumption journeys
Mende, Martin
;
Scott, Maura L.
;
Garvey, Aaron M.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 255-273
Persistent link: https://www.econbiz.de/10012022573
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
5
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
8
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
9
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
10
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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