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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand management"
~subject:"Theory"
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European journal of marketing : EJM
Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
60
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47
Europäische Hochschulschriften / 5
40
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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International journal of forecasting
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10
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9
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
15
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1
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
2
Multilevel structural equation modelling in marketing and management research
Hirschmann, Johannes
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
3
,
pp. 50-75
Persistent link: https://www.econbiz.de/10011780896
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
Saved in:
5
A conceptual model for public relations in museums
Gürel, Eda
;
Kavak, Bahtışen
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
Saved in:
6
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
7
An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
8
Marketing logics for competitive advantage?
Tollin, Karin
;
Jones, Richard
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 523-550
Persistent link: https://www.econbiz.de/10009525852
Saved in:
9
Evolutorische Spieltheorie und Marketing
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10001737964
Saved in:
10
Kundenzufriedenheit
Stauss, Bernd
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10001457801
Saved in:
1
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