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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~subject:"Wahrnehmung"
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Search: subject_exact:"Consumer Behaviour"
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Marketingmanagement
Relationship marketing
Wahrnehmung
Consumer behaviour
640
Konsumentenverhalten
639
Brand management
129
Markenführung
129
Brand image
122
Markenimage
122
Brand
80
Markenartikel
80
Beziehungsmarketing
77
Advertising effects
72
Werbewirkung
72
Emotion
54
Customer satisfaction
47
Kundenzufriedenheit
47
Advertising
43
Werbung
42
Viral marketing
39
Virales Marketing
39
Theorie
37
Theory
37
Einzelhandel
36
Retail trade
36
Marketing management
32
Personality psychology
32
Persönlichkeitspsychologie
32
Experiment
31
Internet marketing
31
Online-Marketing
30
Cognition
28
Dienstleistungsqualität
28
Kognition
28
Service quality
28
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27
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Chen, Qimei
2
Dagger, Tracey S.
2
Doorn, Jenny van
2
Gilmore, Audrey
2
He, Hongwei
2
Lee, Wai Jin
2
Melnyk, Valentyna
2
O'Cass, Aron
2
Paulssen, Marcel
2
Roulet, Raphael
2
Sayman, Serdar
2
Sok, Phyra
2
Vlachos, Pavlos A.
2
Aali, Abdulrahman Yousef al-
1
Abosag, Ibrahim
1
Ahuvia, Aaron
1
Ai, Yijie
1
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1
Anker, Thomas Boysen
1
Aribarg, Anocha
1
Ashby, Nathan
1
Ashkanasy, Neal M.
1
Aurier, Philippe
1
Babakus, Emin
1
Bae, T. J.
1
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1
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1
Balaji, M. S.
1
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1
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1
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1
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1
Bernard, Kenneth N.
1
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European journal of marketing : EJM
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
533
Journal of business research : JBR
452
International journal of hospitality management
197
The journal of product & brand management
125
The journal of services marketing
122
Psychology & marketing
110
The journal of brand management : an international journal
103
Asia Pacific journal of marketing and logistics
97
Journal of retailing
90
Journal of travel and tourism marketing
90
Journal of the Academy of Marketing Science
88
Cogent business & management
86
Journal of hospitality marketing & management
77
SpringerLink / Bücher
76
Journal of strategic marketing
75
International journal of contemporary hospitality management
74
Journal of marketing
74
Journal of marketing communications
64
Marketing intelligence & planning
64
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of consumer studies
60
International journal of retail & distribution management
60
The international review of retail, distribution and consumer research
58
Tourism management : research, policies, practice
58
Journal of marketing management : MM
57
International journal of internet marketing and advertising : IJIMA
56
Journal of service management
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
The journal of consumer marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Services marketing quarterly
53
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
52
Journal of service research : JSR
51
Journal of marketing research : JMR
47
International journal of retail and distribution management
46
Journal of promotion management : innovations in planning and applied research
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
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ECONIS (ZBW)
120
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica
;
Griffiths, Tom
;
Janiszewski, Chris A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
Saved in:
6
Touch vs. click : how computer interfaces polarize consumers' evaluations
Wang, Xiaoyu
;
Keh, Hean Tat
;
Zhao, Hongrui
;
Ai, Yijie
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 265-277
Persistent link: https://www.econbiz.de/10012301466
Saved in:
7
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
8
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
9
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
10
Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
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