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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Psychology & marketing"
~isPartOf:"Service business"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
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Search: subject:"Management"
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Beziehungsmarketing
Relationship marketing
468
Consumer behaviour
451
Konsumentenverhalten
451
Lieferantenmanagement
370
Supplier relationship management
370
Brand management
289
Markenführung
288
Marketing management
280
Marketingmanagement
280
Business-to-business marketing
227
B-to-B-Marketing
224
Innovation
193
Brand image
192
Markenimage
192
Customer satisfaction
182
Kundenzufriedenheit
182
Innovation management
160
Innovationsmanagement
160
Dienstleistungsqualität
146
Service quality
146
Lieferkette
137
Supply chain
137
Brand
123
Markenartikel
123
Firm performance
107
Unternehmenserfolg
106
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90
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90
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89
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83
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78
Social web
78
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73
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73
Corporate Social Responsibility
71
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English
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Le Nguyen Hau
5
Svensson, Göran
5
Anaza, Nwamaka A.
4
Dagger, Tracey S.
4
Ndubisi, Nelson Oly
4
Grönroos, Christian
3
Guenzi, Paolo
3
He, Hongwei
3
Kowalkowski, Christian
3
Krishen, Anjala S.
3
Lee, Donhee
3
Melero-Polo, Iguácel
3
Pham Ngoc Thuy
3
Schwepker, Charles H. <Jr.>
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Babin, Barry J.
2
Balaji, M. S.
2
Ballantyne, David
2
Becker, Marc
2
Berezan, Orie
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Bigné Alcañiz, J. Enrique
2
Bruhn, Manfred
2
Cabanelas, Pablo
2
Carbonell, Pilar
2
Chandon, Jean-Louis
2
Chang, Hsin Hsin
2
Cheng, Li-Keng
2
Choi, Beom Joon
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Cobelli, Nicola
2
Darley, William K.
2
De Chernatony, Leslie
2
Drummond, Conor
2
Edvardsson, Bo
2
Fatima, Johra Kayeser
2
Gil Saura, Irene
2
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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European journal of marketing : EJM
Psychology & marketing
Service business
The journal of business & industrial marketing
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
467
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1
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10
of
467
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date (oldest first)
1
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
2
The effect of environmental competitiveness, customer and competitor orientation on export performance
Arun, Korhan
;
Ozmutlu, Saniye Yildirim
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014472724
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
5
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
6
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
7
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
8
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
9
The cultural factors in global account
management
: the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
10
Does service modularity enhance new service development performance in supply chains : an empirical study
Osman, Osman Mohamed Ali
;
Jian, Zhaoquan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2772-2792
Persistent link: https://www.econbiz.de/10014472618
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