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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of services marketing"
~subject:"Kundenwert"
~subject:"Markenimage"
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Search: subject_exact:"Customer value"
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Kundenwert
Markenimage
Customer value
67
Beziehungsmarketing
44
Relationship marketing
44
Betriebliche Wertschöpfung
21
Value creation
21
Consumer behaviour
17
Konsumentenverhalten
17
Customer integration
16
Kundenintegration
16
Customer satisfaction
13
Kundenzufriedenheit
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11
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Online retailing
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Online-Handel
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1
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European journal of marketing : EJM
Service business
SpringerLink / Bücher
The journal of services marketing
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
48
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European management journal
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ECONIS (ZBW)
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1
How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
Saved in:
2
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
3
Co-creating value and well-being experiences in physiotherapy services
Chwialkowska, Agnieszka
;
Bhatti, Waheed Akbar
;
Arslan, Ahmad
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10013542886
Saved in:
4
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
5
Exploring service employees' involvement in value co-creation : dimensions, antecedents and consequences
Xu, Hangjun
;
Tang, Chuanyi
;
Guo, Lin
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 650-670
Persistent link: https://www.econbiz.de/10014276940
Saved in:
6
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
7
Value creation and destruction in the marketisation of human services
Randle, Melanie
;
Zainuddin, Nadia
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 326-339
Persistent link: https://www.econbiz.de/10013407501
Saved in:
8
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
9
Value co-creation in services for animal companions
Hendricks, Jennifer
;
Schmitz, Gertrud
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 831-845
Persistent link: https://www.econbiz.de/10013407607
Saved in:
10
Customer service co-creation literacy for better service value : evidence from the health-care sector
Tram-Anh Ngoc Pham
;
Hau Nguyen Le
;
Nguyen, Dung Tien
; …
- In:
The journal of services marketing
36
(
2022
)
7
,
pp. 940-951
Persistent link: https://www.econbiz.de/10013407621
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