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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
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Search: subject:"Management"
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Beziehungsmarketing
Brand management
739
Markenführung
738
Consumer behaviour
553
Konsumentenverhalten
553
Relationship marketing
475
Brand image
405
Markenimage
405
Lieferantenmanagement
377
Supplier relationship management
377
Brand
322
Markenartikel
320
Marketing management
302
Marketingmanagement
302
Business-to-business marketing
225
B-to-B-Marketing
222
Innovation
202
Customer satisfaction
165
Kundenzufriedenheit
165
Innovation management
163
Innovationsmanagement
163
Lieferkette
138
Supply chain
138
Dienstleistungsqualität
125
Service quality
125
Firm performance
112
Social Web
111
Social web
111
Unternehmenserfolg
111
Corporate Social Responsibility
104
Corporate social responsibility
104
USA
100
United States
100
Business network
90
Unternehmensnetzwerk
90
Corporate reputation
87
Firmenimage
87
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80
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78
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78
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257
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13
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Article
466
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473
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English
474
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Gil Saura, Irene
5
Le Nguyen Hau
5
Svensson, Göran
5
Dagger, Tracey S.
4
Anaza, Nwamaka A.
3
Confente, Ilenia
3
Fetscherin, Marc
3
Grönroos, Christian
3
Guenzi, Paolo
3
He, Hongwei
3
Iglesias, Oriol
3
Kowalkowski, Christian
3
Lee, Donhee
3
Melero-Polo, Iguácel
3
Nyadzayo, Munyaradzi W.
3
Pham Ngoc Thuy
3
Schwepker, Charles H. <Jr.>
3
Šerić, Maja
3
Balaji, M. S.
2
Ballantyne, David
2
Balmer, John M. T.
2
Berenguer Contrí, Gloria
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Bruhn, Manfred
2
Burmann, Christoph
2
Cabanelas, Pablo
2
Carbonell, Pilar
2
Carlson, Jamie
2
Casidy, Riza
2
Chang, Hsin Hsin
2
Cobelli, Nicola
2
De Chernatony, Leslie
2
De Vries, Natalie Jane
2
Drummond, Conor
2
Edvardsson, Bo
2
Harris, Lloyd C.
2
Henneberg, Stephan
2
Henseler, Jörg
2
Hirvonen, Saku
2
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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European journal of marketing : EJM
Service business
The journal of brand management : an international journal
The journal of business & industrial marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Marketing intelligence & planning
97
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
474
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1
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10
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474
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date (oldest first)
1
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
2
The effect of environmental competitiveness, customer and competitor orientation on export performance
Arun, Korhan
;
Ozmutlu, Saniye Yildirim
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014472724
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
5
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
6
Does service modularity enhance new service development performance in supply chains : an empirical study
Osman, Osman Mohamed Ali
;
Jian, Zhaoquan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2772-2792
Persistent link: https://www.econbiz.de/10014472618
Saved in:
7
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
8
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
9
The cultural factors in global account
management
: the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
10
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
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