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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Beziehungsmarketing
Markenartikel
Relationship marketing
368
Lieferantenmanagement
366
Supplier relationship management
366
Consumer behaviour
254
Konsumentenverhalten
254
Marketing management
242
Marketingmanagement
242
Business-to-business marketing
223
B-to-B-Marketing
220
Innovation
188
Brand management
177
Markenführung
176
Innovation management
157
Innovationsmanagement
157
Customer satisfaction
141
Kundenzufriedenheit
141
Lieferkette
136
Supply chain
136
Dienstleistungsqualität
118
Service quality
118
Brand image
113
Markenimage
113
Firm performance
104
Unternehmenserfolg
103
Business network
89
Unternehmensnetzwerk
89
Salespeople
78
Verkaufspersonal
78
Brand
72
Marketing
65
USA
65
United States
65
Betriebliche Wertschöpfung
63
Confidence
63
Value creation
63
Vertrauen
63
Dienstleistungssektor
62
Service industry
62
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Undetermined
228
Free
8
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Article
414
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9
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Article in journal
422
Aufsatz in Zeitschrift
422
Case study
10
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Collection of articles of several authors
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Sammelwerk
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Conference proceedings
2
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2
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English
423
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Le Nguyen Hau
5
Svensson, Göran
5
Dagger, Tracey S.
4
Anaza, Nwamaka A.
3
Grönroos, Christian
3
Guenzi, Paolo
3
He, Hongwei
3
Kowalkowski, Christian
3
Lee, Donhee
3
Melero-Polo, Iguácel
3
Melewar, T. C.
3
O'Cass, Aron
3
Pham Ngoc Thuy
3
Roper, Stuart
3
Schwepker, Charles H. <Jr.>
3
Balaji, M. S.
2
Ballantyne, David
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Bruhn, Manfred
2
Cabanelas, Pablo
2
Carbonell, Pilar
2
Chang, Hsin Hsin
2
Cobelli, Nicola
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Drummond, Conor
2
Edvardsson, Bo
2
Gil Saura, Irene
2
Grohmann, Bianca
2
Harris, Lloyd C.
2
Henneberg, Stephan
2
Henseler, Jörg
2
Huang, Stephen Chi-Tsun
2
Huang, Ying
2
Hung, Shiu-Wan
2
Hur, Won-Moo
2
Høgevold, Nils
2
Itani, Omar S.
2
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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European journal of marketing : EJM
Service business
The journal of business & industrial marketing
Journal of business research : JBR
826
Journal of retailing and consumer services
670
Industrial marketing management : the international journal for industrial and high-tech firms
425
SpringerLink / Bücher
301
International journal of hospitality management
295
The journal of brand management : an international journal
291
The journal of product & brand management
235
The journal of services marketing
228
Journal of strategic marketing
194
The service industries journal
191
Journal of the Academy of Marketing Science
188
Journal of marketing
149
International journal of electronic customer relationship management : IJECRM
140
Asia Pacific journal of marketing and logistics
136
Psychology & marketing
133
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
123
Journal of retailing
120
Journal of hospitality marketing & management
119
Journal of service research : JSR
117
Marketing intelligence & planning
116
Tourism management : research, policies, practice
112
Cogent business & management
111
Gabler Edition Wissenschaft
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of service management
107
Journal of marketing management : MM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
96
Business horizons
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
The international review of retail, distribution and consumer research
84
International journal of retail & distribution management
83
European journal of operational research : EJOR
82
Springer eBook Collection / Business and Economics
81
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ECONIS (ZBW)
423
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423
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1
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
2
The effect of environmental competitiveness, customer and competitor orientation on export performance
Arun, Korhan
;
Ozmutlu, Saniye Yildirim
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014472724
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
5
Does service modularity enhance new service development performance in supply chains : an empirical study
Osman, Osman Mohamed Ali
;
Jian, Zhaoquan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2772-2792
Persistent link: https://www.econbiz.de/10014472618
Saved in:
6
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
7
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
8
The cultural factors in global account
management
: the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
9
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
10
Customer comfort during service robot interactions
Becker, Marc
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Service business
17
(
2023
)
1
,
pp. 137-165
Persistent link: https://www.econbiz.de/10014282882
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