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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenmanagement"
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Markenimage
Beziehungsmarketing
130
Relationship marketing
130
Consumer behaviour
78
Konsumentenverhalten
78
Brand management
34
Markenführung
34
Customer satisfaction
29
Kundenzufriedenheit
29
Brand image
26
Brand
22
Markenartikel
22
Dienstleistungsqualität
19
Service quality
19
Marketing management
18
Marketingmanagement
18
Confidence
13
Vertrauen
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Einzelhandel
12
Retail trade
12
Brand loyalty
10
Emotion
10
Personality psychology
10
Persönlichkeitspsychologie
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Customer integration
9
Kundenintegration
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Internet marketing
8
Kundenbindungsprogramm
8
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8
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8
Online-Marketing
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Social web
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Customer orientation
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Dienstleistungsmarketing
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Lieferantenmanagement
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26
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De Chernatony, Leslie
2
Abosag, Ibrahim
1
Albert, Noel
1
Andrews, Lynda
1
Astakhova, Marina
1
Aurier, Philippe
1
Birgelen, Marcel van
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Castaño, Raquel
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Chen, Junsong
1
Christodoulides, George
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Coleman, Darren Andrew
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Confos, Nicolla
1
Davis, Teresa
1
Descotes, Raluca Mogos
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Ding, Cherng G.
1
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1
Farah, Maya F.
1
Fetscherin, Marc
1
Françoise, Simon
1
Fritz, Kristine
1
Gouran, Dennis S.
1
Guzman, Francisco
1
He, Hongwei
1
Horváth, Csilla
1
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1
Kennedy, Eric
1
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Kolo, Olivia
1
Laurent, Gilles
1
Lee, Ching-chi
1
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1
Merunka, Dwight
1
Orazi, Davide C.
1
Pappu, Ravi
1
Paulssen, Marcel
1
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European journal of marketing : EJM
The journal of consumer marketing
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of market research
7
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ECONIS (ZBW)
26
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26
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date (oldest first)
1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
4
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
5
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
6
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
7
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
8
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
9
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
10
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
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