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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Pricing strategy"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Kundenzufriedenheit
Pricing strategy
Werbewirkung
Consumer behaviour
741
Konsumentenverhalten
739
Brand management
363
Markenführung
363
Brand image
316
Markenimage
316
Brand
217
Markenartikel
215
Relationship marketing
147
Social Web
71
Social web
71
Advertising effects
65
Emotion
64
Internet marketing
61
Online-Marketing
60
Customer satisfaction
50
Marketing management
49
Marketingmanagement
48
Viral marketing
46
Virales Marketing
46
Brand loyalty
45
Preismanagement
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Einzelhandel
39
Luxury goods
39
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Personality psychology
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Guzman, Francisco
6
Balaji, M. S.
3
Fetscherin, Marc
3
Sharma, Piyush
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Tseng, Timmy H.
3
Veloutsou, Cleopatra
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2
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2
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Lee, Jung Eun
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1
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European journal of marketing : EJM
The journal of product & brand management
Journal of retailing and consumer services
686
Journal of business research : JBR
595
International journal of hospitality management
298
Psychology & marketing
164
Journal of marketing communications
163
The journal of services marketing
159
International journal of advertising : the review of marketing communications
148
Journal of hospitality marketing & management
133
Cogent business & management
126
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
124
Asia Pacific journal of marketing and logistics
119
The journal of brand management : an international journal
116
Journal of retailing
114
Journal of the Academy of Marketing Science
114
Journal of promotion management : innovations in planning and applied research
105
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Marketing intelligence & planning
99
Tourism management : research, policies, practice
98
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
International journal of advertising : the quarterly review of marketing communications
95
Journal of marketing
94
International journal of internet marketing and advertising : IJIMA
92
Journal of strategic marketing
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
The service industries journal
89
Marketing letters : a journal of research in marketing
83
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
82
The international review of retail, distribution and consumer research
82
Services marketing quarterly
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
SpringerLink / Bücher
76
Journal of promotion management : JPM
75
Journal of revenue and pricing management
73
International journal of retail & distribution management
69
Journal of service management
69
International journal of electronic marketing and retailing : IJEMR
68
Journal of marketing research : JMR
67
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ECONIS (ZBW)
271
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
6
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
9
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
10
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
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