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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of services marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Beziehungsmarketing
Markenführung
Consumer behaviour
606
Konsumentenverhalten
606
Relationship marketing
166
Customer satisfaction
134
Kundenzufriedenheit
134
Dienstleistungsqualität
128
Service quality
128
Brand management
94
Brand image
86
Markenimage
86
Emotion
62
Brand
51
Markenartikel
50
Einzelhandel
48
Retail trade
48
Customer service
42
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42
Viral marketing
41
Virales Marketing
41
Advertising effects
34
Werbewirkung
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Beschwerdemanagement
33
Complaint management
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30
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Personality psychology
24
Persönlichkeitspsychologie
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235
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Klaus, Philipp
5
Mattila, Anna S.
5
Choi, Beom Joon
3
Grohmann, Bianca
3
Ha, Hong Youl
3
Hollebeek, Linda D.
3
O'Cass, Aron
3
Roper, Stuart
3
Abosag, Ibrahim
2
Alkire, Linda
2
Bang, Nguyen
2
Basso, Kenny
2
Benoit, Sabine
2
Bruce, Helen L.
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Ding, Ying
2
Folse, Judith Anne Garretson
2
Gabler, Colin B.
2
Grönroos, Christian
2
Guèvremont, Amélie
2
Harris, Lloyd C.
2
He, Hongwei
2
Lee, Wai Jin
2
Liu, Matthew Tingchi
2
Madupalli, Ramana Kumar
2
McColl-Kennedy, Janet R.
2
Melewar, T. C.
2
Melnyk, Valentyna
2
Minor, Michael
2
Neale, Larry
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Phau, Ian
2
Poddar, Amit
2
Pontes, Nicolas
2
Presi, Caterina
2
Rabbanee, Fazlul K.
2
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European journal of marketing : EJM
The journal of services marketing
Journal of business research : JBR
654
Journal of retailing and consumer services
614
The journal of product & brand management
295
The journal of brand management : an international journal
283
International journal of hospitality management
199
Psychology & marketing
142
Asia Pacific journal of marketing and logistics
128
Journal of the Academy of Marketing Science
115
Journal of strategic marketing
105
Cogent business & management
95
Marketing intelligence & planning
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of retailing
90
Journal of marketing
88
SpringerLink / Bücher
87
Journal of marketing communications
85
Journal of hospitality marketing & management
84
Journal of travel and tourism marketing
84
International journal of contemporary hospitality management
83
The service industries journal
78
The international review of retail, distribution and consumer research
75
International journal of retail & distribution management
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
International journal of internet marketing and advertising : IJIMA
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing letters : a journal of research in marketing
71
International journal of consumer studies
70
Journal of marketing management : MM
70
Journal of international consumer marketing
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of promotion management : innovations in planning and applied research
67
The journal of consumer marketing
62
International journal of advertising : the review of marketing communications
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of global marketing
58
Journal of service management
58
Services marketing quarterly
58
Tourism management : research, policies, practice
57
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ECONIS (ZBW)
235
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235
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
3
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
4
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
5
Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
6
Language-related stereotype threat, customers' well-being and its outcome
Malik, Aaminah Zaman
;
Paswan, Audhesh
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 895-910
Persistent link: https://www.econbiz.de/10014333405
Saved in:
7
Helping the organization but harming customers : a social identity perspective of unethical pro-organizational behavior
Yan, Hongmin
;
Solnet, David
;
Okimoto, Tyler G.
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 927-943
Persistent link: https://www.econbiz.de/10014333407
Saved in:
8
Enhancing affective commitment through gamified services of luxury brands : role of game mechanics and self-congruity
Saxena, Garima
;
Jain, Sheetal
;
Mishra, Sita
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
Saved in:
9
Does status demotion in hierarchical loyalty programs foster relationship fading?
Banik, Shanta
;
Rabbanee, Fazlul K.
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10014333597
Saved in:
10
Neurophysiological responses to robot-human interactions in retail stores
Rancati, Gaia
;
Maggioni, Isabella
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 261-275
Persistent link: https://www.econbiz.de/10014228964
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