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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften"
~subject:"Advertising"
~subject:"Markenführung"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate communication"
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Advertising
Markenführung
Unternehmenskultur
Public relations
26
Öffentlichkeitsarbeit
26
Marketing management
13
Marketingmanagement
13
Werbung
10
Corporate culture
7
Corporate reputation
7
Firmenimage
7
Theorie
7
Theory
7
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6
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6
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4
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3
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3
Corporate communications
3
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3
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3
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3
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2
Beziehungsmarketing
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1
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1
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Eagar, Toni
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Foroudi, Pantea
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1
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Melewar, T. C.
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1
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Theilacker, Max N.
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1
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1
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European journal of marketing : EJM
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Corporate communications : an international journal
42
Journal of business research : JBR
24
Corporate reputation review : an international journal
14
SpringerLink / Bücher
11
Darden Case
10
Journal of communication management : an international journal
10
Journal of promotion management : JPM
10
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
8
Journal of strategic marketing
6
Europäische Kulturen in der Wirtschaftskommunikation
5
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business strategy
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
Corporate social responsibility and environmental management
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
International journal of business communication : IJBC : a publication of the Association for Business Communication
4
International studies of management and organization
4
Journal of business ethics : JOBE
4
Journal of marketing management : MM
4
Management communication quarterly : an international journal
4
Research
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Basler Schriften zum Marketing
3
Cogent business & management
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
Handbuch Unternehmenskommunikation
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
3
Long range planning : LRP ; international journal of strategic management
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
20
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1
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
2
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
3
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
6
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
7
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
8
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
9
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
10
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
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