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~isPartOf:"European journal of marketing : EJM"
~language:"bul"
~language:"eng"
~language:"hrv"
~language:"hun"
~language:"msa"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Theorie
Unternehmenserfolg
Volatility
Consumer behaviour
348
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Brand image
107
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107
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95
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Marketing theory
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Moutinho, Luiz
6
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5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
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4
O'Cass, Aron
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Romaniuk, Jenni
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4
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2
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2
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2
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European journal of marketing : EJM
Economics letters
5,442
European journal of operational research : EJOR
4,907
Journal of economic theory
2,892
Journal of business research : JBR
2,841
Journal of economic dynamics & control
2,469
Journal of economic behavior & organization : JEBO
2,392
The American economic review
2,361
Computers & operations research : and their applications to problems of world concern ; an international journal
2,337
Applied economics
2,071
International journal of production research
2,017
Journal of retailing and consumer services
1,991
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1,980
European economic review : EER
1,973
Games and economic behavior
1,868
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,827
Management science : journal of the Institute for Operations Research and the Management Sciences
1,809
Journal of econometrics
1,798
Journal of banking & finance
1,792
Journal of public economics
1,755
Energy economics
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International journal of production economics
1,522
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,502
Applied economics letters
1,479
Journal of monetary economics
1,420
The economic journal : the journal of the Royal Economic Society
1,408
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,364
International economic review
1,354
Public choice
1,348
Social choice and welfare
1,297
Journal of international economics
1,292
American journal of agricultural economics
1,284
International journal of industrial organization
1,245
Finance research letters
1,218
International review of economics & finance : IREF
1,194
Journal of macroeconomics
1,146
Journal of mathematical economics
1,145
The Canadian journal of economics
1,082
Journal of international money and finance
1,073
Journal of financial economics
1,071
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,054
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ECONIS (ZBW)
401
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401
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1
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
2
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
3
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Wang, Di
;
Oppewal, Harmen
;
Thomas, Dominic
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1612-1630
Persistent link: https://www.econbiz.de/10011755195
Saved in:
4
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
5
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
8
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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