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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Einzelhandel"
~subject:"Personality psychology"
~subject:"Theory"
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Einzelhandel
Personality psychology
Theory
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
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Article
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59
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59
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English
Author
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Sharma, Piyush
3
Zielke, Stephan
3
Büttner, Oliver B.
2
Dwivedi, Yogesh Kumar
2
Florack, Arnd
2
Göritz, Anja
2
Kaushik, Geetanjali
2
Rabbanee, Fazlul K.
2
Rana, Nripendra P.
2
Roy, Rajat
2
Simintiras, Antonis C.
2
Sivakumaran, Bharadhwaj
2
Ahn, Jae-Hyeon
1
Alexander, Andrew
1
Amar, Moty
1
Angell, Robert
1
Bagozzi, Richard P.
1
Barnes, Bradley R.
1
Ben-Ami, Michael
1
Bijmolt, Tammo H. A.
1
Buil, Isabel
1
Burt, Steven
1
Butaney, Gul T.
1
Campbell, Colin
1
Canniford, Robin
1
Carrington, Michal J.
1
Chao, Fred
1
Chatterjee, Subimal
1
Collins, Alan M.
1
Coussement, Kristof
1
Cronin, James Martin
1
Dawes, John G.
1
De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Dennis, Charles
1
Donnell, Lisa Victoria
1
Drechsler, Salome
1
Eden, Dov
1
Elmadağ Baş, Ayşe Banu
1
Fang, Xiang
1
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European journal of marketing : EJM
Journal of retailing and consumer services
550
Journal of business research : JBR
268
Journal of retailing
146
International journal of retail & distribution management
120
The international review of retail, distribution and consumer research
104
NBER working paper series
98
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Psychology & marketing
94
Working paper / National Bureau of Economic Research, Inc.
88
NBER Working Paper
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
82
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
79
European journal of operational research : EJOR
75
Discussion paper / Centre for Economic Policy Research
74
Journal of economic psychology : research in economic psychology and behavioral economics
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International journal of retail and distribution management
68
Economics letters
60
International journal of industrial organization
57
International journal of consumer studies
54
Journal of marketing research : JMR
52
Journal of economic behavior & organization : JEBO
51
CESifo working papers
46
The American economic review
44
International journal of production economics
43
The journal of product & brand management
43
Marketing letters : a journal of research in marketing
42
Discussion papers / CEPR
41
Journal of the Academy of Marketing Science
41
International journal of hospitality management
40
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
40
Journal of marketing
39
International journal of production research
38
International journal of electronic marketing and retailing : IJEMR
37
Asia Pacific journal of marketing and logistics
36
Operations research
36
The journal of consumer marketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
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ECONIS (ZBW)
59
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1
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
5
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
6
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
7
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
8
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
Saved in:
9
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
Saved in:
10
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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